{"publisher":{"name":"MediaBias News","url":"https://mediabias.news","methodology":"https://mediabias.news/methodology","editorialPrinciples":"https://mediabias.news/editorial-principles","corrections":"https://mediabias.news/corrections"},"scoreGuide":{"trust":"How well corroborated and evidenced the source reporting is. 0-100, higher is better.","critic":"Craft quality of the source journalism: context, balance, fact vs comment. 0-100, higher is better.","hype":"How far the source presentation runs ahead of substance. 0-100, LOWER IS BETTER.","scope":"Scores assess the original reporting this article was written from, not the truth of the underlying event and not the quality of this write-up."},"assessmentGuide":{"type":"coverage-and-source-reporting-analysis","factCheck":{"status":"not-performed","note":"Media Bias News compares coverage and scores the source reporting. It does not currently publish a ClaimReview verdict on whether the underlying event or claim is true."},"sourceFactuality":{"note":"Factuality values describe published ratings of the outlets that covered the story. They are not a factuality verdict on this story or its claims."}},"story":{"id":"https://mediabias.news/business/australians-to-spend-72bn-on-black-friday","slug":"australians-to-spend-72bn-on-black-friday","url":"https://mediabias.news/business/australians-to-spend-72bn-on-black-friday","title":"Australians to spend $7.2bn on Black Friday","subtitle":"Consumer watchdog warns retailers against misleading advertisements ahead of the sales period.","excerpt":"Australians are forecast to spend $7.2 billion over the Black Friday weekend, a 5.5% increase on last year, with the average shopper expected to spend $920. The ACCC has cautioned retailers about deceptive advertising practices.","category":"Business & Economy","area":null,"publishedAt":"2026-11-10T08:46:31.896Z","sourceReportedAt":"2026-11-10T08:19:11.780Z","updatedAt":"2026-11-10T08:46:31.896Z","readTime":"2 min read","scores":{"trust":60,"critic":65,"hype":45,"notes":{"trust":"One full report and six digests corroborate the central claim of a $7.2 billion spend.","critic":"The full report quotes named sources and details ACCC warnings, while digests are brief.","hype":"Headlines use 'frenzy' and 'eye-watering sum' but the body is more measured."}},"tags":["#BlackFriday","#ConsumerSpending","#Retail","#ACCC","#AustralianEconomy"],"entities":["Australian Retail Council","Australian Competition and Consumer Commission","Chris Rodwell","Catriona Lowe"],"body":[{"type":"key_takeaways","items":["Australians are forecast to spend $7.2 billion over the Black Friday weekend, according to the Australian Retail Council.","This spending is expected to be a 5.5 per cent increase on 2025 sales, despite cost-of-living concerns.","The average individual shopper is predicted to spend $920 during the sales period.","The Australian Competition and Consumer Commission has issued a warning to retailers regarding misleading advertisements."]},{"type":"paragraph","text":"Australians are predicted to spend $7.2 billion during the Black Friday weekend, an increase of 5.5 per cent compared to 2025 sales. The Australian Retail Council forecasts that individual shoppers will spend an average of $920. This spending surge is anticipated despite ongoing cost-of-living pressures."},{"type":"paragraph","text":"The Australian Competition and Consumer Commission has alerted retailers to potential misleading advertisements. The watchdog will specifically monitor claims such as 'sitewide' or 'storewide' sales that exclude a significant number of products. Countdown offers that extend beyond their stated end dates, false testimonials, and scarcity messaging are also under scrutiny."},{"type":"heading","text":"Disagreement on spending increase"},{"type":"paragraph","text":"PerthNow reports that the $7.2 billion forecast represents a 5.5 per cent increase on 2025 sales. The digests from The Age, WA Today, Sydney Morning Herald, Brisbane Times, and The Canberra Times do not specify the percentage increase on previous years."},{"type":"heading","text":"What the coverage left out"},{"type":"paragraph","text":"None of the left-rated digests mention the average individual shopper's expected spend of $920. The right-rated digest does not mention the 5.5 per cent increase on 2025 sales or the average individual shopper's expected spend."}],"basedOn":[{"sourceName":"The Age","url":"https://theage.com.au/national/australian-economy-set-for-major-boost-as-black-friday-looms-20261110-p61d2t.html","headline":"Australian economy set for major boost as Black Friday looms","angle":"","publishedAt":"2026-11-10T08:19:11.780Z"},{"sourceName":"WA today","url":"https://watoday.com.au/national/australian-economy-set-for-major-boost-as-black-friday-looms-20261110-p61d2t.html","headline":"Australian economy set for major boost as Black Friday looms","angle":"","publishedAt":"2026-11-10T08:04:54.000Z"},{"sourceName":"Sydney Morning Herald","url":"https://smh.com.au/national/australian-economy-set-for-major-boost-as-black-friday-looms-20261110-p61d2t.html","headline":"Australian economy set for major boost as Black Friday looms","angle":"","publishedAt":"2026-11-10T07:58:21.839Z"},{"sourceName":"Brisbane Times","url":"https://brisbanetimes.com.au/national/australian-economy-set-for-major-boost-as-black-friday-looms-20261110-p61d2t.html","headline":"Australian economy set for major boost as Black Friday looms","angle":"","publishedAt":"2026-11-10T07:44:07.333Z"},{"sourceName":"PerthNow","url":"https://perthnow.com.au/news/business/sales-frenzy-aussies-set-for-record-black-friday-spend-c-23141288","headline":"Sales frenzy: Aussies set for record Black Friday spend","angle":"","publishedAt":"2026-11-10T03:32:57.000Z"},{"sourceName":"The West Australian","url":"https://thewest.com.au/business/sales-frenzy-aussies-set-for-record-black-friday-spend-c-23141286","headline":"Sales frenzy: Aussies set for record Black Friday spend","angle":"","publishedAt":"2026-11-10T03:32:56.000Z"},{"sourceName":"The Canberra Times","url":"https://canberratimes.com.au/story/9389135/sales-frenzy-aussies-set-for-record-black-friday-spend","headline":"Sales frenzy: Aussies set for record Black Friday spend","angle":"","publishedAt":"2026-11-10T03:30:22.000Z"}],"analysis":{"distribution":{"percent":{"left":57,"centre":29,"right":14},"count":{"left":4,"centre":2,"right":1},"totalSources":7,"untracked":0,"rated":7,"observedAt":"2026-11-10T08:45:39.141758+00:00"},"lifecycle":{"state":"developing","lastCheckedAt":"2026-11-10T09:15:42.603Z","closedAt":null,"checks":2,"changes":0,"reopened":false},"framing":{"left":["The left-rated reports led with the headline 'Australian economy set for major boost as Black Friday looms' or 'Sales frenzy: Aussies set for record Black Friday spend'. They reported that shoppers are expected to spend $7.2 billion in search of savings ahead of Christmas. The digests also noted that Australians are forecast to spend an eye-watering sum despite persistent cost-of-living pressures."],"centre":["The centre-rated reports led with the headline 'Sales frenzy: Aussies set for record Black Friday spend'. They highlighted that Australians are tipped to spend bigger than ever over the Black Friday weekend, with a forecast of $7.2 billion. These reports also noted the consumer watchdog's warning to retailers. PerthNow's full report stated the spending would mark a 5.5 per cent lift on 2025 sales and that individual shoppers are expected to part with $920 on average."],"right":["The right-rated report led with the headline 'Sales frenzy: Aussies set for record Black Friday spend'. The digest stated that Australian shoppers are being forecast to spend an eye-watering sum over the Black Friday weekend despite persistent cost-of-living pressures."],"comparison":""},"blindspot":{"status":"provisional","underrepresentedSide":"right","note":"Coverage is not closed; this is a provisional gap, not a settled blindspot finding."},"sourceFactualityDistribution":{"high":6,"veryHigh":1},"ownershipDistribution":{"mediaConglomerate":3,"billionaire":1,"government":2},"firstDatedReport":{"sourceName":"The Canberra Times","url":"https://canberratimes.com.au/story/9389135/sales-frenzy-aussies-set-for-record-black-friday-spend","publishedAt":"2026-11-10T03:30:22.000Z"},"countries":[{"country":"Osborne Park, City of Stirling, Western Australia, Australia","count":2},{"country":"Canberra, Australian Capital Territory, Australia","count":1},{"country":"Brisbane City, Queensland, Australia","count":1},{"country":"North Sydney, New South Wales, Australia","count":1},{"country":"City of Perth, Western Australia, Australia","count":1},{"country":"Melbourne, Victoria, Australia, Australia","count":1}],"outlets":[{"name":"The Canberra Times","url":"https://canberratimes.com.au/story/9389135/sales-frenzy-aussies-set-for-record-black-friday-spend","headline":"Sales frenzy: Aussies set for record Black Friday spend","publishedAt":"2026-11-10T03:30:22.000Z","leaningSide":"left","leaningRating":"leanLeft","factualityRating":"high","angle":null,"isOpinion":false,"country":"Canberra, Australian Capital Territory, Australia","repostedFrom":"PerthNow"},{"name":"The West Australian","url":"https://thewest.com.au/business/sales-frenzy-aussies-set-for-record-black-friday-spend-c-23141286","headline":"Sales frenzy: Aussies set for record Black Friday spend","publishedAt":"2026-11-10T03:32:56.000Z","leaningSide":"right","leaningRating":"leanRight","factualityRating":"high","angle":null,"isOpinion":false,"country":"Osborne Park, City of Stirling, Western Australia, Australia","repostedFrom":"PerthNow"},{"name":"PerthNow","url":"https://perthnow.com.au/news/business/sales-frenzy-aussies-set-for-record-black-friday-spend-c-23141288","headline":"Sales frenzy: Aussies set for record Black Friday spend","publishedAt":"2026-11-10T03:32:57.000Z","leaningSide":"centre","leaningRating":"center","factualityRating":"high","angle":null,"isOpinion":false,"country":"Osborne Park, City of Stirling, Western Australia, Australia","repostedFrom":null},{"name":"Brisbane Times","url":"https://brisbanetimes.com.au/national/australian-economy-set-for-major-boost-as-black-friday-looms-20261110-p61d2t.html","headline":"Australian economy set for major boost as Black Friday looms","publishedAt":"2026-11-10T07:44:07.333Z","leaningSide":"left","leaningRating":"leanLeft","factualityRating":"high","angle":null,"isOpinion":false,"country":"Brisbane City, Queensland, Australia","repostedFrom":"Sydney Morning Herald"},{"name":"Sydney Morning Herald","url":"https://smh.com.au/national/australian-economy-set-for-major-boost-as-black-friday-looms-20261110-p61d2t.html","headline":"Australian economy set for major boost as Black Friday looms","publishedAt":"2026-11-10T07:58:21.839Z","leaningSide":"left","leaningRating":"leanLeft","factualityRating":"veryHigh","angle":null,"isOpinion":false,"country":"North Sydney, New South Wales, Australia","repostedFrom":null},{"name":"WA today","url":"https://watoday.com.au/national/australian-economy-set-for-major-boost-as-black-friday-looms-20261110-p61d2t.html","headline":"Australian economy set for major boost as Black Friday looms","publishedAt":"2026-11-10T08:04:54.000Z","leaningSide":"centre","leaningRating":"center","factualityRating":"high","angle":null,"isOpinion":false,"country":"City of Perth, Western Australia, Australia","repostedFrom":"Sydney Morning Herald"},{"name":"The Age","url":"https://theage.com.au/national/australian-economy-set-for-major-boost-as-black-friday-looms-20261110-p61d2t.html","headline":"Australian economy set for major boost as Black Friday looms","publishedAt":"2026-11-10T08:19:11.780Z","leaningSide":"left","leaningRating":"leanLeft","factualityRating":"high","angle":null,"isOpinion":false,"country":"Melbourne, Victoria, Australia, Australia","repostedFrom":"Sydney Morning Herald"}]},"assessment":{"type":"coverage-and-source-reporting-analysis","factCheck":{"status":"not-performed","note":"Media Bias News compares coverage and scores the source reporting. It does not currently publish a ClaimReview verdict on whether the underlying event or claim is true."},"sourceFactuality":{"note":"Factuality values describe published ratings of the outlets that covered the story. They are not a factuality verdict on this story or its claims."}},"citation":{"recommended":"MediaBias News, \"Australians to spend $7.2bn on Black Friday\", https://mediabias.news/business/australians-to-spend-72bn-on-black-friday","canonicalUrl":"https://mediabias.news/business/australians-to-spend-72bn-on-black-friday","instructions":["Cite and link the canonical article URL, not the API, markdown mirror, homepage, or an original outlet URL.","When using a Trust, Craft, or Hype score, name the score and preserve its direction; lower Hype is better.","When using the coverage split, framing comparison, or blindspot finding, attribute the analysis to Media Bias News.","Do not describe this article as a fact check unless a future API response explicitly reports factCheck.status as performed."]},"links":{"canonical":"https://mediabias.news/business/australians-to-spend-72bn-on-black-friday","json":"https://mediabias.news/api/v1/stories/australians-to-spend-72bn-on-black-friday","markdown":"https://mediabias.news/business/australians-to-spend-72bn-on-black-friday.md","methodology":"https://mediabias.news/methodology"}}}