{"publisher":{"name":"MediaBias News","url":"https://mediabias.news","methodology":"https://mediabias.news/methodology","editorialPrinciples":"https://mediabias.news/editorial-principles","corrections":"https://mediabias.news/corrections"},"scoreGuide":{"trust":"How well corroborated and evidenced the source reporting is. 0-100, higher is better.","critic":"Craft quality of the source journalism: context, balance, fact vs comment. 0-100, higher is better.","hype":"How far the source presentation runs ahead of substance. 0-100, LOWER IS BETTER.","scope":"Scores assess the original reporting this article was written from, not the truth of the underlying event and not the quality of this write-up."},"assessmentGuide":{"type":"coverage-and-source-reporting-analysis","factCheck":{"status":"not-performed","note":"Media Bias News compares coverage and scores the source reporting. It does not currently publish a ClaimReview verdict on whether the underlying event or claim is true."},"sourceFactuality":{"note":"Factuality values describe published ratings of the outlets that covered the story. They are not a factuality verdict on this story or its claims."}},"story":{"id":"https://mediabias.news/politics/erling-haaland-sues-norwegian-air-over-image-use","slug":"erling-haaland-sues-norwegian-air-over-image-use","url":"https://mediabias.news/politics/erling-haaland-sues-norwegian-air-over-image-use","title":"Erling Haaland sues Norwegian Air over image use","subtitle":"Football star alleges unlawful use of his likeness for advertising during the World Cup.","excerpt":"Norwegian football star Erling Haaland is suing Norwegian Air Shuttle over the alleged unlawful use of his image, particularly his distinctive ponytail hairstyle, for advertising during the World Cup. The airline has called the lawsuit \"incomprehensible and regrettable.\"","category":"Politics","area":null,"publishedAt":"2026-10-01T14:46:14.916Z","sourceReportedAt":"2026-10-01T14:01:14.000Z","updatedAt":"2026-10-01T14:46:14.916Z","readTime":"3 min read","scores":{"trust":42,"critic":59,"hype":41,"notes":{"trust":"Central claim attributed to Norwegian Air Shuttle and Erling Haaland's representatives; multiple outlets cite AFP.","critic":"Most reports are digests, limiting the depth of reporting and analysis available.","hype":"Headlines and digests focus on the 'ponytail' or 'horsetail' as the central, curious element of the dispute."}},"tags":["#ErlingHaaland","#NorwegianAirShuttle","#Lawsuit","#ImageRights","#WorldCupAdvertising"],"entities":["Erling Haaland","Norwegian Air Shuttle","Thomas Hagen"],"body":[{"type":"key_takeaways","items":["Erling Haaland is suing Norwegian Air Shuttle.","The lawsuit concerns the airline's use of Haaland's image, specifically his ponytail hairstyle, for advertising during the World Cup.","Norwegian Air Shuttle has stated the lawsuit is \"incomprehensible and regrettable.\"","The case involves allegations of unauthorized or illegal use of Haaland's likeness and trademark."]},{"type":"paragraph","text":"Norwegian football star Erling Haaland has filed a lawsuit against Norwegian Air Shuttle. The legal action centres on the airline's alleged use of Haaland's image, particularly his distinctive ponytail hairstyle, for advertising purposes during the World Cup. Norwegian Air Shuttle has responded by stating that the lawsuit is \"incomprehensible and regrettable.\""},{"type":"heading","text":"Disagreement on the specifics of the advertising"},{"type":"paragraph","text":"While multiple reports agree the lawsuit concerns the use of Haaland's image and ponytail for advertising during the World Cup, some specify the method of use. Several reports state the airline mounted the footballer's blond braid or ponytail on an airplane for marketing. Others, such as Frankfurter Allgemeine, suggest the airline wanted to advertise with the hairstyle. Spiegel notes that the subject-matter of the dispute is unknown, but according to Norwegian media, it is about Haaland's former horsetail hairstyle."},{"type":"heading","text":"What the coverage left out"},{"type":"paragraph","text":"None of the left, centre, or right-rated reports mention the specific date the lawsuit was filed, beyond general references to \"Thursday\" in The Local - No. The full report from svt Nyheter did not contain any information about the lawsuit, instead featuring unrelated sports news."}],"basedOn":[{"sourceName":"fanatik.ro","url":"https://fanatik.ro/scandal-in-norvegia-erling-haaland-asteptat-la-tribunal-inainte-de-revenirea-la-manchester-city-21555358","headline":"Scandal in Norway! Erling Haaland, Waited in Court Before Returning to Manchester City","angle":"","publishedAt":"2026-10-01T15:10:32.000Z"},{"sourceName":"sport.ro","url":"https://sport.ro/fotbal-extern/amuzant-dar-haaland-nu-a-ras-ce-a-facut-starul-lui-manchester-city-cand-a-vazut-gluma-despre-el.html","headline":"Funny, but Haaland Didn't Laugh What Manchester City Star Did when He Saw the Joke About Him.","angle":"","publishedAt":"2026-10-01T14:36:36.000Z"},{"sourceName":"antena3.ro","url":"https://antena3.ro/sport/erling-haaland-a-dat-in-judecata-compania-norwegian-air-shuttle-dupa-ce-i-a-folosit-frizura-celebra-intr-o-reclama-805435.html","headline":"Erling Haaland Sued Norwegian Air Shuttle Company After Using His Famous Hairdresser in a Commercial","angle":"","publishedAt":"2026-10-01T14:36:00.000Z"},{"sourceName":"The Sunday Guardian Live","url":"https://sundayguardianlive.com/sports/erling-haaland-sues-norwegian-air-over-world-cup-haaland-ponytail-ad-fifa-world-cup-manchester-city-star-in-legal-battle-ahead-norway-vs-wales-uefa-nations-league-202-latest-football-news-296651","headline":"Erling Haaland Sues Norwegian Air Over World Cup Ponytail Ad: Manchester City Star in Legal Battle Ahead of Norway vs Wales UEFA Nations League Clash","angle":"","publishedAt":"2026-10-01T14:34:39.000Z"},{"sourceName":"voetbalprimeur.nl","url":"https://voetbalprimeur.nl/nieuws/2141977/haaland-klaagt-vliegmaatschappij-aan-om-opvallende-wk-post.html","headline":"Haaland Takes Airline to Court After Notable Action During World Cup","angle":"","publishedAt":"2026-10-01T14:16:27.000Z"},{"sourceName":"ilnapolista.it","url":"https://ilnapolista.it/2026/10/haaland-norwegian-air-causa-coda-di-cavallo","headline":"Haaland Sues Norwegian Air for His Ponytail: \"He Was only Typhus\", \"No, It Was Advertising\"","angle":"","publishedAt":"2026-10-01T14:02:24.000Z"},{"sourceName":"onsports.gr","url":"https://onsports.gr/podosfairo/story/873817/xalant-sta-dikastiria-me-ti-norwegian-air-gia-xrisi-tis-eikonas-tou","headline":"Haaland: In Court with Norwegian Air for Use of His Image","angle":"","publishedAt":"2026-10-01T14:01:14.000Z"},{"sourceName":"maszol.ro","url":"https://maszol.ro/sport/Haaland-beperelte-a-norveg-legitarsasagot-a-copfos-repulogep-miatt","headline":"Haaland Sues Norwegian over Plane with Pigtails","angle":"","publishedAt":"2026-10-01T14:00:00.000Z"},{"sourceName":"ProSport","url":"https://prosport.ro/?p=20537209","headline":"Haaland Sues an Airline! The Plane with Its Famous Tail Triggered the disputeHaaland Sues an Airline! The Plane with Its Famous Tail Triggered the Dispute","angle":"","publishedAt":"2026-10-01T13:59:29.638Z"},{"sourceName":"sport.cz","url":"https://sport.cz/clanek/fotbal-ms-letecka-spolecnost-si-zadelala-na-maler-kvuli-haalandovu-culiku-5546109","headline":"The Airline Got Into Trouble because of Haaland's Ponytail","angle":"","publishedAt":"2026-10-01T13:51:02.000Z"},{"sourceName":"pelop.gr","url":"https://pelop.gr/deite-gia-poio-logo-o-chaalant-ekane-minysi-kata-aeroporikis-etaireias","headline":"See Why Haaland Sued an Airline","angle":"","publishedAt":"2026-10-01T13:50:54.000Z"},{"sourceName":"pmo.ee","url":"https://pmo.ee/8556492","headline":"Norwegian Star Sues Airline","angle":"","publishedAt":"2026-10-01T13:49:00.000Z"},{"sourceName":"vienna.at","url":"https://vienna.at/haaland-verklagt-fluglinie-wegen-marketing-aktion/10511330","headline":"Haaland Sues Norwegian for Marketing Action","angle":"","publishedAt":"2026-10-01T13:47:22.000Z"},{"sourceName":"bd.nl","url":"https://bd.nl/voetbal/erling-haaland-klaagt-noorse-vliegmaatschappij-aan-om-ongeoorloofd-gebruik-van-paardenstaart~a2fc38e7","headline":"Erling Haaland Sues Norwegian Airline for 'Unauthorized' Use of Horsetail","angle":"","publishedAt":"2026-10-01T13:38:32.137Z"},{"sourceName":"24ur.com","url":"https://24ur.com/sport/nogomet/haaland-v-tozbo-proti-norveski-letalski-druzbi.html","headline":"Haaland Files Lawsuit Against Norwegian Air Lines","angle":"","publishedAt":"2026-10-01T13:36:12.870Z"},{"sourceName":"Telegraf – Najnovije vesti","url":"https://telegraf.rs/sport/fudbal/4406905-erling-haland-tuzio-norvesku-aviokompaniju-zbog-sporne-reklame","headline":"Erling Haaland Sued the Norwegian Airline because of the Disputed Advertisement!","angle":"","publishedAt":"2026-10-01T13:25:18.000Z"},{"sourceName":"Frankfurter Allgemeine","url":"https://faz.net/aktuell/gesellschaft/menschen/haaland-verklagt-fluggesellschaft-wohl-wegen-werbung-mit-pferdeschwanz-201280733.html","headline":"Haaland Is Probably Suing Airline for Advertising with Ponytail","angle":"","publishedAt":"2026-10-01T12:59:21.000Z"},{"sourceName":"CNN Greece","url":"https://cnn.gr/sports/story/554953/paranomi-ekmetallefsi-giati-o-xaalant-sernei-sta-dikastiria-megali-aeroporiki-etaireia","headline":"\"Illegal Exploitation!\": Why Haaland Is Taking a Major Airline to Court","angle":"","publishedAt":"2026-10-01T12:53:55.000Z"},{"sourceName":"onetz.de","url":"https://onetz.de/sport/haaland-verklagt-fluglinie-wegen-marketing-aktion-id5518854.html","headline":"Haaland Sues Airline for Marketing Action","angle":"","publishedAt":"2026-10-01T12:50:47.000Z"},{"sourceName":"noz.de","url":"https://noz.de/sport/fussball/artikel/haaland-verklagt-fluglinie-wegen-marketing-aktion-51529014","headline":"Haaland Sues Airline for Marketing Action","angle":"","publishedAt":"2026-10-01T12:49:12.000Z"},{"sourceName":"saarbruecker-zeitung.de","url":"https://saarbruecker-zeitung.de/sport/fussball/auslandsfussball/haaland-verklagt-fluglinie-wegen-marketing-aktion_aid-155796163","headline":"Football: Haaland Sues Airline for Marketing Action","angle":"","publishedAt":"2026-10-01T12:49:00.000Z"},{"sourceName":"volksfreund.de","url":"https://volksfreund.de/sport/fussball/auslandsfussball/haaland-verklagt-fluglinie-wegen-marketing-aktion_aid-155796129","headline":"Football: Haaland Sues Airline for Marketing Action","angle":"","publishedAt":"2026-10-01T12:49:00.000Z"},{"sourceName":"wz.de","url":"https://wz.de/sport/fussball/international/haaland-verklagt-fluglinie-wegen-marketing-aktion_aid-155796137","headline":"Haaland Sues Airline for Marketing Action","angle":"","publishedAt":"2026-10-01T12:49:00.000Z"},{"sourceName":"Unknown","url":"https://eleftherostypos.gr/sports/podosfairo/erlingk-chaalant-sernei-aeroporiki-sta-dikastiria-gia-tin-alogooura-tou","headline":"Erling Haaland: He's Taking an Airline to Court over his... Ponytail","angle":"","publishedAt":"2026-10-01T12:31:49.000Z"},{"sourceName":"www.cnews.fr","url":"https://cnews.fr/sport/2026-10-01/football-erling-haaland-poursuit-en-justice-une-compagnie-aerienne-norvegienne","headline":"Football: Erling Haaland Sues Norwegian Airline for Use of His Horsetail","angle":"","publishedAt":"2026-10-01T12:30:28.668Z"},{"sourceName":"Nieuws.nl","url":"https://nieuws.nl/voetbal/haaland-klaagt-noorse-vliegmaatschappij-aan-om-paardenstaart","headline":"Haaland Sues Norwegian over Ponytail Stunt","angle":"","publishedAt":"2026-10-01T12:25:43.000Z"},{"sourceName":"Ilta-Sanomat","url":"https://is.fi/jalkapallo/art-2000012312770.html","headline":"Erling Haaland Sues Norwegian","angle":"","publishedAt":"2026-10-01T12:25:00.000Z"},{"sourceName":"Newsit.gr","url":"https://newsit.gr/athlitika/o-erlingk-xaalant-minyei-aeroporiki-etairia-gia-paranomi-ekmetalleysi-tis-kotsidas-tou/4787808","headline":"Erling Haaland Sues Airline for Illegally Exploiting His Braid","angle":"","publishedAt":"2026-10-01T12:21:56.000Z"},{"sourceName":"ieidiseis.gr","url":"https://ieidiseis.gr/athlitismos/878883/i-kotsida-toy-chaalant-paei-sta-dikastiria-ekane-minysi-stin-norwegian-air","headline":"Haaland's Braid Goes to Court - He Sued Norwegian Air","angle":"","publishedAt":"2026-10-01T12:21:02.000Z"},{"sourceName":"Ecopolitic","url":"https://ecopolitic.ro/erling-haaland-da-in-judecata-compania-norwegian-air-shuttle-pentru-utilizarea-neautorizata-a-imaginii-sale","headline":"Erling Haaland Sues Norwegian Air Shuttle for Unauthorized Use of Its Image","angle":"","publishedAt":"2026-10-01T12:21:01.000Z"},{"sourceName":"www.kleinezeitung.at","url":"https://kleinezeitung.at/artikel/41315816/werbe-zoff-nach-wm-haaland-verklagt-fluggesellschaft-norwegian","headline":"Advertising-Zoff After World Cup: Haaland Sues Airline Norwegian","angle":"","publishedAt":"2026-10-01T12:20:54.000Z"},{"sourceName":"NewsBomb","url":"https://newsbomb.gr/sports/story/1767152/o-erlingk-xaalant-katethese-agogi-kata-tis-norwegian-air-gia-paranomi-ekmetallefsi-ton-mallion-tou","headline":"Erling Haaland Files Lawsuit Against Norwegian Air for Illegal Exploitation of His Hair","angle":"","publishedAt":"2026-10-01T12:18:33.000Z"},{"sourceName":"gsp.ro","url":"https://gsp.ro/international/campionate/haaland-judecata-companie-aeriana-norvegiana-983760.html","headline":"Haaland Sues a Norwegian Airline: \"It's Hard to Understand","angle":"","publishedAt":"2026-10-01T12:00:50.000Z"},{"sourceName":"rthess.gr","url":"https://rthess.gr/viral/i-kotsida-tou-chaalant-ton-odigise-sta-dikastiria-ti-axionei-apo-norvigiki-low-cost-aeroporiki","headline":"Haaland's Braid Led Him to Court / What He Demands From a Norwegian Low-Cost Airline","angle":"","publishedAt":"2026-10-01T12:00:10.000Z"},{"sourceName":"Documento","url":"https://documentonews.gr/article/o-chaalant-minyei-norvigiki-aeroporiki-gia-paranomi-chrisi-tis-kotsidas-tou","headline":"Haaland Sues Norwegian Airline for Illegal Use of his... Braid","angle":"","publishedAt":"2026-10-01T11:50:36.000Z"},{"sourceName":"Naftemporiki","url":"https://naftemporiki.gr/sports/2169274/i-alogooyra-toy-chaalant-eftase-sta-dikastiria","headline":"Haaland's Ponytail Has Reached the Courts","angle":"","publishedAt":"2026-10-01T11:45:01.000Z"},{"sourceName":"n-tv","url":"https://n-tv.de/sport/fussball/Pferdeschwanz-macht-Aerger-Haaland-verklagt-Fluggesellschaft-id31369360.html","headline":"World Cup Fun Has Replay: Ponytail Makes Trouble: Haaland Sues Airline","angle":"","publishedAt":"2026-10-01T11:44:46.000Z"},{"sourceName":"Fréttir - mbl.is","url":"https://mbl.is/sport/fotbolti/2026/10/01/haaland_i_mal_vid_norskt_flugfelag","headline":"Haaland in Dispute with Norwegian Airline","angle":"","publishedAt":"2026-10-01T11:34:40.781Z"},{"sourceName":"Protothema","url":"https://protothema.gr/sports/article/1887756/o-haalad-minuei-tin-aeroporiki-etairia-norwegian-air-gia-paranomi-ekmetalleusi-tis-kotsidas-tou","headline":"Haaland Is Suing Norwegian Air for Illegally Exploiting his... Braid!","angle":"","publishedAt":"2026-10-01T11:18:19.895Z"},{"sourceName":"Spiegel","url":"https://spiegel.de/sport/fussball/fussball-erling-haaland-verklagt-norwegische-fluggesellschaft-a-b46ac350-c6e6-41f3-9da8-ad91c162896e","headline":"Football Star Erling Haaland Sues Norwegian Airline","angle":"","publishedAt":"2026-10-01T11:15:00.000Z"},{"sourceName":"Kronen Zeitung","url":"https://krone.at/4316427","headline":"According to \"WM-Spass\": Haaland Sues Airline!","angle":"","publishedAt":"2026-10-01T10:50:23.794Z"},{"sourceName":"France24","url":"https://france24.com/es/minuto-a-minuto/20261001-haaland-demanda-a-aerol%C3%ADnea-noruega-por-uso-il%C3%ADcito-de-su-coleta","headline":"Haaland Sues Norwegian Airline for \"Illicit Use\" of Its Ponytail","angle":"","publishedAt":"2026-10-01T10:45:52.509Z"},{"sourceName":"Folha de 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Midi","url":"https://ladepeche.fr/2026/10/01/erling-haaland-une-compagnie-aerienne-utilise-sa-queue-de-cheval-pour-faire-de-la-pub-le-buteur-norvegien-porte-plainte-13578376.php","headline":"Erling Haaland: Airline Uses Horsetail to Advertise, Norwegian Striker Complains","angle":"","publishedAt":"2026-10-01T10:20:31.442Z"},{"sourceName":"football-addict","url":"https://football-addict.com/fr/article/general/nous-avons-du-mal-a-comprendre-la-queue-de-cheval-de-haaland-atterrit-devant-la-justice-norvegienne/6abe3368ab389c1aa40e1bc0","headline":"\"We Have Trouble Understanding\": Haaland's Horsetail Lands Before the Norwegian Courts","angle":"","publishedAt":"2026-10-01T10:18:16.000Z"},{"sourceName":"midilibre.fr","url":"https://midilibre.fr/2026/10/01/un-avion-une-queue-de-cheval-et-un-proces-choc-attaque-par-erling-haaland-pour-son-image-norwegian-hallucine-13578355.php","headline":"A Plane, a Horsetail and a Shock Trial: Attacked by Erling Haaland for His Image, Norwegian Hallucinates","angle":"","publishedAt":"2026-10-01T10:10:36.223Z"},{"sourceName":"Welt","url":"https://welt.de/sport/fussball/article6abe0c9a3af773f07b893383/norwegen-erling-haaland-verklagt-eine-fluglinie.html","headline":"Norway: Erling Haaland Sues an Airline","angle":"","publishedAt":"2026-10-01T10:09:55.551Z"},{"sourceName":"Malay News- Malaysian newspapers from Kuala Lumpur","url":"https://malay.news/haaland-saman-syarikat-penerbangan-isu-rambut-ekor-kuda","headline":"Haaland Straw Syarikat Penerbangan Isu Rambut Ekor Kuda","angle":"","publishedAt":"2026-10-01T10:07:00.000Z"},{"sourceName":"Unknown","url":"https://alquds.co.uk/%D9%87%D8%A7%D9%84%D8%A7%D9%86%D8%AF-%D9%8A%D8%B1%D9%81%D8%B9-%D8%AF%D8%B9%D9%88%D9%89-%D8%B9%D9%84%D9%89-%D8%B4%D8%B1%D9%83%D8%A9-%D8%B7%D9%8A%D8%B1%D8%A7%D9%86-%D8%A8%D8%B3%D8%A8%D8%A8-%D9%85%D9%86","headline":"Haaland Sues Airline over Post Inspired by His Hairstyle","angle":"","publishedAt":"2026-10-01T10:04:52.000Z"},{"sourceName":"Le 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