--- title: "Australians to spend $7.2bn on Black Friday" publication: "MediaBias News" url: "https://mediabias.news/business/australians-to-spend-72bn-on-black-friday" api: "https://mediabias.news/api/v1/stories/australians-to-spend-72bn-on-black-friday" markdown: "https://mediabias.news/business/australians-to-spend-72bn-on-black-friday.md" audio: "https://mediabias.news/api/audio/australians-to-spend-72bn-on-black-friday" category: "Business & Economy" published: "2026-11-10T08:46:31.896Z" source_reported: "2026-11-10T08:19:11.780Z" updated: "2026-11-10T08:46:31.896Z" trust_score: 60 critic_score: 65 hype_score: 45 assessment_type: "coverage-and-source-reporting-analysis" fact_check_status: "not-performed" coverage_measured: "2026-11-10T08:45:39.141758+00:00" --- # Australians to spend $7.2bn on Black Friday *Consumer watchdog warns retailers against misleading advertisements ahead of the sales period.* **Scores for the source reporting** (0-100, assessing the original journalism this article was written from, not this write-up): - Trust 60 of 100, higher is better. One full report and six digests corroborate the central claim of a $7.2 billion spend. - Craft 65 of 100, higher is better. The full report quotes named sources and details ACCC warnings, while digests are brief. - Hype 45 of 100, lower is better. Headlines use 'frenzy' and 'eye-watering sum' but the body is more measured. Scored by MediaBias News; method at https://mediabias.news/methodology. **The short version** - Australians are forecast to spend $7.2 billion over the Black Friday weekend, according to the Australian Retail Council. - This spending is expected to be a 5.5 per cent increase on 2025 sales, despite cost-of-living concerns. - The average individual shopper is predicted to spend $920 during the sales period. - The Australian Competition and Consumer Commission has issued a warning to retailers regarding misleading advertisements. Australians are predicted to spend $7.2 billion during the Black Friday weekend, an increase of 5.5 per cent compared to 2025 sales. The Australian Retail Council forecasts that individual shoppers will spend an average of $920. This spending surge is anticipated despite ongoing cost-of-living pressures. The Australian Competition and Consumer Commission has alerted retailers to potential misleading advertisements. The watchdog will specifically monitor claims such as 'sitewide' or 'storewide' sales that exclude a significant number of products. Countdown offers that extend beyond their stated end dates, false testimonials, and scarcity messaging are also under scrutiny. ## Disagreement on spending increase PerthNow reports that the $7.2 billion forecast represents a 5.5 per cent increase on 2025 sales. The digests from The Age, WA Today, Sydney Morning Herald, Brisbane Times, and The Canberra Times do not specify the percentage increase on previous years. ## What the coverage left out None of the left-rated digests mention the average individual shopper's expected spend of $920. The right-rated digest does not mention the 5.5 per cent increase on 2025 sales or the average individual shopper's expected spend. ## Who covered it Shares of the 7 covering outlets with a published leaning rating: - Left: 57% (4) - Centre: 29% (2) - Right: 14% (1) 0 of 7 covering outlets carried no usable leaning rating and were excluded from those percentages. Coverage measured 2026-11-10T08:45:39.141758+00:00. **Coverage watch:** developing. Checked 2 times; 0 checks found a material change. Most recently checked 2026-11-10T09:15:42.603Z. ## How the sides framed it ### Left - The left-rated reports led with the headline 'Australian economy set for major boost as Black Friday looms' or 'Sales frenzy: Aussies set for record Black Friday spend'. They reported that shoppers are expected to spend $7.2 billion in search of savings ahead of Christmas. The digests also noted that Australians are forecast to spend an eye-watering sum despite persistent cost-of-living pressures. ### Centre - The centre-rated reports led with the headline 'Sales frenzy: Aussies set for record Black Friday spend'. They highlighted that Australians are tipped to spend bigger than ever over the Black Friday weekend, with a forecast of $7.2 billion. These reports also noted the consumer watchdog's warning to retailers. PerthNow's full report stated the spending would mark a 5.5 per cent lift on 2025 sales and that individual shoppers are expected to part with $920 on average. ### Right - The right-rated report led with the headline 'Sales frenzy: Aussies set for record Black Friday spend'. The digest stated that Australian shoppers are being forecast to spend an eye-watering sum over the Black Friday weekend despite persistent cost-of-living pressures. **Provisional coverage gap:** right. The watch is not closed, so this is not yet a settled blindspot finding. ## Factuality profile of the covering outlets These are published factuality ratings of the outlets, not a verdict on whether this story or its claims are true. - high: 6 - veryHigh: 1 ## Verification scope This page compares coverage and scores the source reporting. It is not a ClaimReview verdict on whether the underlying event or claim is true. ## Original reporting this was written from - [The Age](https://theage.com.au/national/australian-economy-set-for-major-boost-as-black-friday-looms-20261110-p61d2t.html) — Australian economy set for major boost as Black Friday looms - [WA today](https://watoday.com.au/national/australian-economy-set-for-major-boost-as-black-friday-looms-20261110-p61d2t.html) — Australian economy set for major boost as Black Friday looms - [Sydney Morning Herald](https://smh.com.au/national/australian-economy-set-for-major-boost-as-black-friday-looms-20261110-p61d2t.html) — Australian economy set for major boost as Black Friday looms - [Brisbane Times](https://brisbanetimes.com.au/national/australian-economy-set-for-major-boost-as-black-friday-looms-20261110-p61d2t.html) — Australian economy set for major boost as Black Friday looms - [PerthNow](https://perthnow.com.au/news/business/sales-frenzy-aussies-set-for-record-black-friday-spend-c-23141288) — Sales frenzy: Aussies set for record Black Friday spend - [The West Australian](https://thewest.com.au/business/sales-frenzy-aussies-set-for-record-black-friday-spend-c-23141286) — Sales frenzy: Aussies set for record Black Friday spend - [The Canberra Times](https://canberratimes.com.au/story/9389135/sales-frenzy-aussies-set-for-record-black-friday-spend) — Sales frenzy: Aussies set for record Black Friday spend ## Questions **How much are Australians expected to spend on Black Friday?** Australians are forecast to spend $7.2 billion over the Black Friday weekend. This figure represents a 5.5 per cent increase on 2025 sales, and the average individual shopper is expected to spend $920. **What warning has the ACCC issued to retailers?** The Australian Competition and Consumer Commission has warned retailers about misleading advertisements. They will focus on 'sitewide' and 'storewide' claims with excluded products, countdown offers, misleading testimonials, and scarcity messaging. **What are Australians buying during Black Friday sales?** A survey indicated that one in four shoppers are motivated by starting Christmas shopping early. Clothing, footwear, accessories, technology, and household goods are high on the wish list for many consumers. --- MediaBias News — https://mediabias.news. Reproduced from https://mediabias.news/business/australians-to-spend-72bn-on-black-friday. Please cite as: MediaBias News, "Australians to spend $7.2bn on Black Friday", https://mediabias.news/business/australians-to-spend-72bn-on-black-friday