---
title: "Southeast Asia digital economy forecast to hit US$368 billion in 2026"
publication: "MediaBias News"
url: "https://mediabias.news/business/southeast-asia-digital-economy-forecast-to-hit-us368-billion-in-2026"
api: "https://mediabias.news/api/v1/stories/southeast-asia-digital-economy-forecast-to-hit-us368-billion-in-2026"
markdown: "https://mediabias.news/business/southeast-asia-digital-economy-forecast-to-hit-us368-billion-in-2026.md"
audio: "https://mediabias.news/api/audio/southeast-asia-digital-economy-forecast-to-hit-us368-billion-in-2026"
category: "Business & Economy"
area: "Asia-Pacific"
published: "2026-10-21T07:25:15.189Z"
source_reported: "2026-10-21T06:26:54.000Z"
updated: "2026-10-21T07:25:15.189Z"
trust_score: 68
critic_score: 52
hype_score: 15
assessment_type: "coverage-and-source-reporting-analysis"
fact_check_status: "not-performed"
coverage_measured: "2026-10-21T07:15:22.856612+00:00"
---

# Southeast Asia digital economy forecast to hit US$368 billion in 2026

*The e‑Conomy SEA report projects a 17 percent rise in digital sales, a 13 percent annual GMV increase to $1.14 trillion, and generative AI use by 58 percent of workers.*

**Scores for the source reporting** (0-100, assessing the original journalism this article was written from, not this write-up): 

- Trust 68 of 100, higher is better. Trust 68 – figures sourced from the e‑Conomy SEA report and corroborated by several independent digests.
- Craft 52 of 100, higher is better. Critic 52 – clear specific data but no original reporting, resembling a press‑release summary.
- Hype 15 of 100, lower is better. Hype 15 – neutral language, no sensationalism or overstated headlines.

Scored by MediaBias News; method at https://mediabias.news/methodology.

**The short version**

- The e‑Conomy SEA report forecasts the region’s digital economy to reach US$368 billion in 2026.
- Total digital sales volume is expected to rise 17 percent to US$368 billion.
- Gross merchandise value is projected to grow 13 percent each year, reaching $1.14 trillion.
- Generative AI usage is estimated at 243 million people, 58 percent of the working population.

Google, Temasek and Bain & Company released the eleventh annual e‑Conomy SEA report. The study predicts Southeast Asia’s digital economy will be worth US$368 billion in 2026. It also expects total digital sales volume to increase by 17 percent that year.

The report projects gross merchandise value will rise 13 percent annually, reaching $1.14 trillion. It adds that generative artificial intelligence has been adopted by 243 million people, representing 58 percent of the region’s working population, within three years of the technology’s introduction.

## Omissions

No left‑rated outlet ran this story, so the left‑rated perspective is absent from the coverage.

## Who covered it

Shares of the 6 covering outlets with a published leaning rating:

- Left: 0% (0)
- Centre: 50% (3)
- Right: 50% (3)

4 of 10 covering outlets carried no usable leaning rating and were excluded from those percentages. Coverage measured 2026-10-21T07:15:22.856612+00:00.

**Coverage watch:** developing. Checked 3 times; 0 checks found a material change. Most recently checked 2026-10-21T08:00:39.401Z.

## How the sides framed it

### Left

No separate framing summary.

### Centre

- Bloomberg’s digest highlighted artificial intelligence as a driver of the forecasted growth, noting that AI is helping the digital economy deliver robust expansion despite rising prices. The WTVB digest echoed this, citing AI’s role and repeating the forecast of US$368 billion in sales and the 13 percent annual GMV increase to $1.14 trillion.

### Right

- The Straits Times digest focused on the US$368 billion figure and the 17 percent rise in digital sales, attributing the boost to AI‑led growth in e‑commerce and travel. The Business Times digest added that the region attracted US$21 billion in funding in the first half of 2026, surpassing the previous year’s US$11 billion. The Bangkok Post digest reiterated the 17 percent sales increase and the US$368 billion forecast, stressing the role of AI in the expansion.

**Provisional coverage gap:** left. The watch is not closed, so this is not yet a settled blindspot finding.

## Factuality profile of the covering outlets

These are published factuality ratings of the outlets, not a verdict on whether this story or its claims are true.

- mixed: 1
- high: 4
- unknown: 4
- veryHigh: 1

## Verification scope

This page compares coverage and scores the source reporting. It is not a ClaimReview verdict on whether the underlying event or claim is true.

## Original reporting this was written from

- [The Straits Times](https://straitstimes.com/tech/south-east-asias-digital-economy-to-hit-us368b-in-2026-up-17-as-ai-uplifts-growth) — South-east Asia digital economy to hit US$368b in 2026
- [Crypto Briefing](https://cryptobriefing.com/ai-drives-southeast-asia-digital-economy) — AI is propping up Southeast Asia's digital economy as prices rise and demand cools
- [tech360tv](https://tech360.tv/southeast-asia-digital-economy-heads-for-usd-368-billion-this-year) — Southeast Asia Digital Economy Heads for USD 368 Billion This Year
- [Reuters](https://reuters.com/world/asia-pacific/southeast-asia-digital-sales-set-rise-by-17-2026-research-shows-2026-10-21) — Southeast Asia digital sales set to rise by 17% in 2026, research shows
- [Business Times](https://businesstimes.com.sg/international/asean/south-east-asia-digital-sales-rise-17-us368-billion-2026-research-shows) — South-east Asia digital sales to rise 17% to US$368 billion in 2026, research shows
- [TechNode Global](https://technode.global/2026/10/21/southeast-asia-digital-economy-can-reach-368b-gmv-in-2026-ai-usage-to-surge) — Southeast Asia digital economy can reach $368B GMV in 2026, AI usage to surge
- [Bloomberg](https://bloomberg.com/news/articles/2026-10-21/ai-to-spur-se-asian-digital-economy-to-368-billion-study-shows) — AI to Spur SE Asian Digital Economy to $368 Billion, Study Shows
- [Bangkok Post](https://bangkokpost.com/business/general/3340948/southeast-asia-digital-sales-set-to-rise-by-17-in-2026-research-shows) — Southeast Asia digital sales set to rise by 17% in 2026
- [WTVB](https://wtvbam.com/2026/10/20/southeast-asia-digital-sales-set-to-rise-by-17-in-2026-research-shows) — Southeast Asia digital sales set to rise by 17% in 2026, research shows
- [BizToc](https://biztoc.com/x/0135770ba64e26c4) — AI to Spur SE Asian Digital Economy to $368 Billion, Study Shows

## Questions

**What size does the report predict for Southeast Asia’s digital economy in 2026?**

The eleventh e‑Conomy SEA report forecasts the digital economy will be worth US$368 billion in 2026, based on projected growth in digital sales and AI‑driven activity across the region.

**How much are digital sales expected to increase by 2026?**

The report expects total digital sales volume to rise 17 percent, reaching US$368 billion in 2026, reflecting higher consumer spending on online platforms.

**What is the projected gross merchandise value for 2026?**

Gross merchandise value is projected to grow 13 percent annually and reach $1.14 trillion in 2026, according to the e‑Conomy SEA study.

**How widespread is generative AI use in the region?**

Generative AI usage is estimated at 243 million people, representing 58 percent of the working population, within three years of the technology’s introduction, as reported by the e‑Conomy SEA analysis.

---

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