--- title: "Woolworths reports $1.14bn profit, sales up 3.6%" publication: "MediaBias News" url: "https://mediabias.news/business/woolworths-reports-114bn-profit-sales-up-36" api: "https://mediabias.news/api/v1/stories/woolworths-reports-114bn-profit-sales-up-36" markdown: "https://mediabias.news/business/woolworths-reports-114bn-profit-sales-up-36.md" audio: "https://mediabias.news/api/audio/woolworths-reports-114bn-profit-sales-up-36" category: "Business & Economy" published: "2026-08-26T02:25:17.351Z" source_reported: "2026-08-26T00:09:36.000Z" updated: "2026-08-26T02:25:17.351Z" trust_score: 42 critic_score: 57 hype_score: 41 assessment_type: "coverage-and-source-reporting-analysis" fact_check_status: "not-performed" coverage_measured: "2026-08-26T02:15:16.142970+00:00" --- # Woolworths reports $1.14bn profit, sales up 3.6% *Supermarket giant's full-year net profit increased 18.1 per cent, driven by food sales and collectables campaign.* **Scores for the source reporting** (0-100, assessing the original journalism this article was written from, not this write-up): - Trust 42 of 100, higher is better. Reporting is based on company statements and financial results, with some expert estimates cited. - Craft 57 of 100, higher is better. The story is well-supported by financial data and executive comments, but lacks broader stakeholder perspectives. - Hype 41 of 100, lower is better. The headline emphasizes the 'Ooshies effect' while the article notes the rebound started before the promotion. Scored by MediaBias News; method at https://mediabias.news/methodology. **The short version** - Woolworths reported an 18.1 per cent increase in full-year net profit, reaching $1.14 billion. - Group revenue rose by 3.6 per cent to $71.5 billion in the 2026 financial year. - Food sales increased by 4.6 per cent to $53.9 billion, with a recent collectables campaign contributing an estimated 1.5 to 2 per cent to sales growth in July and August. - The company invested $100 million in lowering prices over the financial year. Woolworths announced a full-year net profit of $1.14 billion for the 2026 financial year, an increase of 18.1 per cent compared to the prior year. The group's total revenue grew by 3.6 per cent, reaching $71.5 billion. Food sales within the company saw a 4.6 per cent rise, amounting to $53.9 billion. In the first two months of the new financial year, July and August, Woolworths' food sales grew by 7.6 per cent. The company estimates that its Ooshies collectables promotion contributed between 1.5 and 2 per cent to this growth. Woolworths also reported investing $100 million in price reductions during the 2026 financial year. Online sales increased by 18.6 per cent. ## Sales figures compared to Coles Woolworths reported supermarket sales of $53.9 billion for the 2026 financial year, while rival Coles reported supermarket sales of $41.5 billion for the same period, a rise of 3.7 per cent. Woolworths' chief executive, Amanda Bardwell, stated that the company's sales momentum began before the introduction of the Ooshies promotion. ## What the coverage left out No right-rated outlet ran this story. ## Who covered it Shares of the 6 covering outlets with a published leaning rating: - Left: 67% (4) - Centre: 33% (2) - Right: 0% (0) 2 of 8 covering outlets carried no usable leaning rating and were excluded from those percentages. Coverage measured 2026-08-26T02:15:16.142970+00:00. **Coverage watch:** developing. Checked 3 times; 0 checks found a material change. Most recently checked 2026-08-26T03:00:17.532Z. ## How the sides framed it ### Left - Left-rated reports highlighted Woolworths' profit increase and the contribution of its Ooshies collectables campaign to sales growth. Several reports noted that Woolworths' food sales grew 7.6 per cent in July and August, with the Ooshies promotion estimated to account for 1.5 to 2 per cent of this. The full-year net profit of $1.14 billion, an 18.1 per cent increase, was also a key focus. Reports mentioned the company's investment of $100 million in lowering prices and the 4.6 per cent increase in Australian food sales to $53.85 billion. The performance of the discount department chain Big W, which returned to profitability, was also mentioned. Chief executive Amanda Bardwell's comments on value, convenience, and execution were included. ### Centre - Centre-rated reports focused on Woolworths' full-year financial results, including the net profit of $1.14 billion and group revenue of $71.5 billion. The growth in food sales to $53.9 billion was highlighted, alongside the comparison to rival Coles' sales figures. The Ooshies collectables campaign was mentioned as a factor boosting sales, with estimates suggesting it contributed 1.5 to 2 per cent to recent growth. The company's investment in lowering prices and the increase in online sales were also noted. Chief executive Amanda Bardwell's comments that the supermarket giant's rebound started before the collectables promotion were featured. ### Right No separate framing summary. **Provisional coverage gap:** right. The watch is not closed, so this is not yet a settled blindspot finding. ## Factuality profile of the covering outlets These are published factuality ratings of the outlets, not a verdict on whether this story or its claims are true. - high: 3 - unknown: 3 - veryHigh: 2 ## Verification scope This page compares coverage and scores the source reporting. It is not a ClaimReview verdict on whether the underlying event or claim is true. ## Original reporting this was written from - [Business News](https://businessnews.com.au/article/Woolworths-profits-boosted-by-Ooshies-sales-jump) — Woolworths' profits boosted by Ooshies sales jump - [canberradaily.com.au](https://canberradaily.com.au/woolworths-profits-boosted-by-ooshies-sales-jump) — Woolworths' profits boosted by Ooshies sales jump - [fool.com.au](https://fool.com.au/2026/08/26/woolworths-group-fy26-earnings-sales-profit-and-dividend-all-grow) — Woolworths Group FY26 earnings: Sales, profit and dividend all grow - [Sydney Morning Herald](https://smh.com.au/business/companies/woolworths-sales-growth-beats-coles-20260826-p60rli.html) — Woolworths’ sales boosted by the Ooshies effect - [The Age](https://theage.com.au/business/companies/woolworths-sales-growth-beats-coles-20260826-p60rli.html) — Woolworths’ sales growth beats Coles - [Brisbane Times](https://brisbanetimes.com.au/business/companies/woolworths-sales-growth-beats-coles-20260826-p60rli.html) — Woolworths’ sales boosted by the Ooshies effect - [WA today](https://watoday.com.au/business/companies/woolworths-sales-growth-beats-coles-20260826-p60rli.html) — Woolworths doesn’t need Ooshies effect to beat Coles, says CEO - [ABC Australia](https://abc.net.au/news/2026-08-26/asx-markets-business-live-credit-fund-limits-redemptions/107077366) — Kids' toy craze and Big W success help push Woolworths to $1.1b profit ## Questions **What was Woolworths' net profit for the 2026 financial year?** Woolworths reported a full-year net profit of $1.14 billion for the 2026 financial year. This represents an 18.1 per cent increase compared to the previous year's financial results. **How much did Woolworths' revenue grow?** Woolworths group revenue grew by 3.6 per cent to $71.5 billion in the 2026 financial year. This growth was supported by a 4.6 per cent increase in food sales. **Did the Ooshies promotion impact sales?** Yes, the Ooshies collectables campaign is estimated to have contributed between 1.5 and 2 per cent to Woolworths' food sales growth in July and August. However, the company stated its rebound began before the promotion. --- MediaBias News — https://mediabias.news. Reproduced from https://mediabias.news/business/woolworths-reports-114bn-profit-sales-up-36. Please cite as: MediaBias News, "Woolworths reports $1.14bn profit, sales up 3.6%", https://mediabias.news/business/woolworths-reports-114bn-profit-sales-up-36