--- title: "New Brunswick to favour Canadian goods over US imports" publication: "MediaBias News" url: "https://mediabias.news/politics/new-brunswick-to-favour-canadian-goods-over-us-imports" api: "https://mediabias.news/api/v1/stories/new-brunswick-to-favour-canadian-goods-over-us-imports" markdown: "https://mediabias.news/politics/new-brunswick-to-favour-canadian-goods-over-us-imports.md" audio: "https://mediabias.news/api/audio/new-brunswick-to-favour-canadian-goods-over-us-imports" category: "Politics" area: "United States" published: "2026-09-10T18:25:11.792Z" source_reported: "2026-09-10T17:58:55.000Z" updated: "2026-09-10T18:25:11.792Z" trust_score: 42 critic_score: 61 hype_score: 41 assessment_type: "coverage-and-source-reporting-analysis" fact_check_status: "not-performed" coverage_measured: "2026-09-10T18:15:28.065316+00:00" --- # New Brunswick to favour Canadian goods over US imports *Province announces measures to support local businesses impacted by US tariffs.* **Scores for the source reporting** (0-100, assessing the original journalism this article was written from, not this write-up): - Trust 42 of 100, higher is better. The central claim is attributed to the New Brunswick government and Premier Susan Holt, with specific figures provided. - Craft 61 of 100, higher is better. The reporting clearly separates fact from comment and provides specific details, but lacks quotes from affected parties or opposition. - Hype 41 of 100, lower is better. The headline and presentation use moderate sensationalism, with some emphasis on the 'trade war' aspect. Scored by MediaBias News; method at https://mediabias.news/methodology. **The short version** - New Brunswick Premier Susan Holt announced measures to support businesses impacted by US tariffs. - Public institutions in the province will be directed to stop buying US products if Canadian alternatives are available. - The total value of New Brunswick exports affected by the tariffs is approximately $115.1 million. - The province is expanding programmes to help businesses diversify into new markets, including trade missions. New Brunswick Premier Susan Holt announced new measures on Thursday to support local businesses affected by United States tariffs. The province will direct public institutions to cease purchasing US products when Canadian substitutes are available. These actions are intended to support local businesses, jobs, and products amidst ongoing trade tensions. The total value of New Brunswick exports affected by the tariffs is approximately $115.1 million, which represents 0.7% of the province's total exports. The value of US contracts for New Brunswick companies has decreased from $34.4 million to $16.4 million for the 2025-26 fiscal year. In response, the province is expanding programmes to help businesses diversify into new markets. This includes upcoming trade missions to South Korea and Cambodia, and increased trade promotion efforts in Europe and Asia. ## Coverage comparison ## What the coverage left out None of the right-rated digests mention the specific figure of $115.1 million for the total New Brunswick export value affected by the tariffs. The full report from CTV News stated this figure, along with the detail that it represents 0.7% of the province's total exports. ## Who covered it Shares of the 27 covering outlets with a published leaning rating: - Left: 63% (17) - Centre: 30% (8) - Right: 7% (2) 3 of 30 covering outlets carried no usable leaning rating and were excluded from those percentages. Coverage measured 2026-09-10T18:15:28.065316+00:00. **Coverage watch:** developing. Checked 1 time; 0 checks found a material change. Most recently checked 2026-09-10T18:30:36.062Z. ## How the sides framed it ### Left - Fifteen left-rated reports led on New Brunswick Premier Susan Holt directing public institutions to stop buying American products when Canadian substitutes are available. These reports stated that the move was in response to the latest round of US tariffs. The digests noted that the province is expanding programmes to help businesses diversify into new markets. ### Centre - Nine centre-rated reports focused on New Brunswick Premier Susan Holt's directive for the province's public sector to stop buying American products when Canadian substitutes are available. These reports indicated the decision was a response to recent US tariffs. The digests also mentioned the province's efforts to help businesses diversify into new markets. ### Right - Two right-rated reports highlighted that the New Brunswick government announced measures to support businesses affected by the trade war. One digest stated that the government would ban the acquisition of US goods and services for public contracts. Another digest mentioned the government's intention to further ban procurement from US companies and offer new financial supports to businesses. **Provisional coverage gap:** right. The watch is not closed, so this is not yet a settled blindspot finding. ## Factuality profile of the covering outlets These are published factuality ratings of the outlets, not a verdict on whether this story or its claims are true. - high: 18 - unknown: 5 - veryHigh: 7 ## Verification scope This page compares coverage and scores the source reporting. It is not a ClaimReview verdict on whether the underlying event or claim is true. ## Original reporting this was written from - [Acadie Nouvelle](https://acadienouvelle.com/actualites/2026/09/10/holt-ordonne-aux-institutions-publiques-de-cesser-dacheter-des-produits-americains) — Holt Orders Public Institutions to Stop Buying U.S. Products - [Le Journal de Montreal](https://journaldemontreal.com/2026/09/10/guerre-commerciale--le-nouveau-brunswick-interdit-lacquisition-de-biens-et-services-americains-pour-de-lucratifs-contrats-publics) — Commercial War: New Brunswick Bans the Acquisition of U.S. Goods and Services for Lucrative Public Contracts - [Narcity](https://narcity.com/n-b-premier-directs-public-sector-to-buy-canadian) — N.B. premier directing public institutions to stop buying American amid trade war - [The Toronto Star](https://thestar.com/news/canada/new-brunswick/n-b-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war/article_4f8ace5b-346a-5195-8f8e-80e18194de3d.html) — N.B. premier directing public institutions to stop buying American amid trade war - [Rocky Mountain Outlook](https://rmoutlook.com/national-news/nb-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war-12763443) — N.B. premier directing public institutions to stop buying American amid trade war - [SooToday.com](https://sootoday.com/national-news/nb-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war-12763443) — N.B. premier directing public institutions to stop buying American amid trade war - [Orillia Matters](https://orilliamatters.com/national-news/nb-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war-12763443) — N.B. premier directing public institutions to stop buying American amid trade war - [Collingwood Today](https://collingwoodtoday.ca/national-news/nb-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war-12763443) — N.B. premier directing public institutions to stop buying American amid trade war - [Thorold Today](https://thoroldtoday.ca/national-news/nb-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war-12763443) — N.B. premier directing public institutions to stop buying American amid trade war - [Battlefords NOW](https://battlefordsnow.com/2026/09/10/n-b-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war) — N.B. premier directing public institutions to stop buying American amid trade war - [meadowlakeNOW](https://meadowlakenow.com/2026/09/10/n-b-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war) — N.B. premier directing public institutions to stop buying American amid trade war - [Bowen Island Undercurrent](https://bowenislandundercurrent.com/national-business/nb-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war-12763561) — N.B. premier directing public institutions to stop buying American amid trade war - [Sudbury](https://sudbury.com/national/nb-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war-12763443) — N.B. premier directing public institutions to stop buying American amid trade war - [Bay Today](https://baytoday.ca/national-news/nb-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war-12763443) — N.B. premier directing public institutions to stop buying American amid trade war - [Guelph Today](https://guelphtoday.com/national-news/nb-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war-12763443) — N.B. premier directing public institutions to stop buying American amid trade war - [CFJC Today Kamloops](https://cfjctoday.com/2026/09/10/n-b-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war) — N.B. premier directing public institutions to stop buying American amid trade war - [Loonie Politics](https://looniepolitics.com/n-b-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war) — N.B. premier directing public institutions to stop buying American amid trade war - [Medicine Hat News](https://medicinehatnews.com/news/national-news/2026/09/10/n-b-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war) — N.B. premier directing public institutions to stop buying American amid trade war - [Timmins Today](https://timminstoday.com/national-news/nb-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war-12763443) — N.B. premier directing public institutions to stop buying American amid trade war - [thealbertan.com](https://thealbertan.com/national-news/nb-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war-12763443) — N.B. premier directing public institutions to stop buying American amid trade war - [Ckpg Today](https://ckpgtoday.ca/2026/09/10/n-b-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war) — N.B. premier directing public institutions to stop buying American amid trade war - [flamboroughtoday.com](https://flamboroughtoday.com/national-news/nb-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war-12763443) — N.B. premier directing public institutions to stop buying American amid trade war - [Western Investor](https://westerninvestor.com/national-business/nb-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war-12763561) — N.B. premier directing public institutions to stop buying American amid trade war - [The Lethbridge Herald](https://lethbridgeherald.com/news/national-news/2026/09/10/n-b-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war) — N.B. premier directing public institutions to stop buying American amid trade war - [Coast Reporter](https://coastreporter.net/national-business/nb-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war-12763561) — N.B. premier directing public institutions to stop buying American amid trade war - [CTV News](https://ctvnews.ca/atlantic/nova-scotia/article/nb-announces-new-measures-to-battle-impact-of-tariffs-imposed-by-the-united-states) — N.B. announces new measures to battle impact of tariffs imposed by the United States - [Telegraph-Journal](https://tj.news/new-brunswick/breaking-new-brunswick-unveils-next-steps-in-trade-war) — BREAKING: New Brunswick unveils next steps in trade war - [The Hamilton Spectator](https://thespec.com/news/canada/n-b-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war/article_a363deb3-d87a-5e5b-9115-315104f46fbd.html) — N.B. premier directing public institutions to stop buying American amid trade war - [The Record](https://therecord.com/news/canada/n-b-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war/article_15bfd143-3e6e-5ec9-9396-7a8b561f3e4a.html) — N.B. premier directing public institutions to stop buying American amid trade war - [Winnipeg Free Press](https://winnipegfreepress.com/business/2026/09/10/n-b-premier-directing-public-institutions-to-stop-buying-american-amid-trade-war) — N.B. premier directing public institutions to stop buying American amid trade war ## Questions **What measures has New Brunswick announced to counter US tariffs?** New Brunswick Premier Susan Holt announced that public institutions will stop buying US products when Canadian substitutes are available. The province is also expanding programmes to help businesses diversify into new markets and is providing financial support to affected companies. **What is the financial impact of the US tariffs on New Brunswick?** The total value of New Brunswick exports affected by the tariffs is approximately $115.1 million, representing 0.7% of the province's total exports. The value of US contracts for New Brunswick companies has decreased from $34.4 million to $16.4 million for the 2025-26 fiscal year. **What new markets is New Brunswick exploring?** New Brunswick is expanding programmes to help businesses diversify into new markets. This includes upcoming trade missions to South Korea and Cambodia, and increased trade promotion efforts in Europe and Asia. --- MediaBias News — https://mediabias.news. Reproduced from https://mediabias.news/politics/new-brunswick-to-favour-canadian-goods-over-us-imports. Please cite as: MediaBias News, "New Brunswick to favour Canadian goods over US imports", https://mediabias.news/politics/new-brunswick-to-favour-canadian-goods-over-us-imports