--- title: "Steve Hilton campaign ad hints at same-sex encounter" publication: "MediaBias News" url: "https://mediabias.news/politics/steve-hilton-campaign-ad-hints-at-same-sex-encounter" api: "https://mediabias.news/api/v1/stories/steve-hilton-campaign-ad-hints-at-same-sex-encounter" markdown: "https://mediabias.news/politics/steve-hilton-campaign-ad-hints-at-same-sex-encounter.md" audio: "https://mediabias.news/api/audio/steve-hilton-campaign-ad-hints-at-same-sex-encounter" category: "Politics" area: "United States" published: "2026-10-02T21:46:24.686Z" source_reported: "2026-10-02T20:45:19.000Z" updated: "2026-10-02T21:46:24.686Z" trust_score: 42 critic_score: 65 hype_score: 68 assessment_type: "coverage-and-source-reporting-analysis" fact_check_status: "not-performed" coverage_measured: "2026-10-02T21:27:10.118Z" --- # Steve Hilton campaign ad hints at same-sex encounter *The ad, part of a six-figure campaign, targets young voters in California.* **Scores for the source reporting** (0-100, assessing the original journalism this article was written from, not this write-up): - Trust 42 of 100, higher is better. Central claim attributed to Hilton's campaign; one full report and six digests. - Craft 65 of 100, higher is better. Full report quotes affected parties and names specific figures, dates, and places. - Hype 68 of 100, lower is better. Headlines and digests use loaded adjectives like 'shocking' and 'provocative'. Scored by MediaBias News; method at https://mediabias.news/methodology. **The short version** - California Republican gubernatorial candidate Steve Hilton released a campaign ad called “Just Try It, California.” - The ad uses AI-generated characters and suggests a sexual encounter between two young women. - It is the first commercial in a six-figure advertising campaign aimed at Gen Z and millennial voters. - Hilton's campaign stated the ad is intended to appeal to independent voters and Democrats. California Republican gubernatorial candidate Steve Hilton released a campaign advertisement titled “Just Try It, California.” The ad features two AI-generated young women and hints at a sexual encounter. It is the first commercial in a six-figure television and digital advertising campaign targeting Gen Z and millennial voters, according to Hilton’s campaign. The campaign stated the ad is an appeal to independent voters and Democrats. Recent polls show Hilton trailing Democratic rival Xavier Becerra by approximately 18 percentage points. ## Disagreement on ad content Internewscast reported the ad features two AI-generated young women sitting on a bed beneath a Pride flag, with one wearing a shirt emblazoned with “RESIST.” Their conversation suggests they may be about to engage in a sexual act, with one asking, “What if my dad finds out?” and the other replying, “Just try it.” The camera then moves downward, revealing the women filling in “Steve Hilton” on a California election ballot. The ad concludes with the slogan, “Just try it.” Digests from U-S-NEWS.COM, The Gateway Pundit, The Beltway Report, and New York Post describe the ad as depicting a suggestive encounter between two young women. Mediaite described the ad as a “lesbian fanfic ad.” Politics, Policy, Political News described it as “hilarious ad about girls experimenting… With Voting Republican.” ## What the coverage left out None of the right-rated digests mention the specific dialogue from the ad, such as “What if my dad finds out?” or the response “Just try it.” None of the right-rated digests mention the Pride flag or the “RESIST” shirt as described by Internewscast. None of the right-rated digests mention the specific detail of the AI-generated women filling in Steve Hilton’s name on a California election ballot. ## Who covered it Shares of the 6 covering outlets with a published leaning rating: - Left: 17% (1) - Centre: 16% (1) - Right: 67% (4) 1 of 7 covering outlets carried no usable leaning rating and were excluded from those percentages. Coverage measured 2026-10-02T21:27:10.118Z. **Coverage watch:** developing. Checked 9 times; 0 checks found a material change. Most recently checked 2026-10-03T00:00:25.936Z. ## How the sides framed it ### Left - Mediaite led on the ad’s provocative nature, describing it as a “lesbian fanfic ad” and noting Fox News anchor John Roberts’ comment that it was “To boldly go where no political ad has gone before....” The report stated the ad features AI-generated characters and hints at a sexual encounter, and that it is part of a six-figure advertising campaign targeting Gen Z and millennial voters. It also mentioned that polls show Hilton trailing Becerra by about 18 percentage points. ### Centre - Internewscast reported that California Republican gubernatorial candidate Steve Hilton released a provocative campaign ad that hints at a lesbian encounter. The report detailed the ad’s content, including the AI-generated women, their dialogue, and the reveal of filling in a ballot. It noted the ad is the first in a six-figure campaign targeting Gen Z and millennial voters and that Hilton’s campaign stated it is an appeal to independent voters and Democrats. The report also included reactions from viewers and noted Hilton trails Becerra by roughly 18 percentage points. ### Right - The right-rated reports focused on the ad's suggestive nature and its target audience. Digests from U-S-NEWS.COM, The Beltway Report, and New York Post described the ad as depicting a suggestive encounter between two young women aimed at Gen Z and millennial voters. The Gateway Pundit and Politics, Policy, Political News described the ad as “hilarious” and about “girls experimenting… With Voting Republican.” The New York Post headline quoted the ad’s dialogue: “What if my dad finds out?” All digests mentioned the ad is part of a six-figure advertising campaign. **Provisional coverage gap:** left. The watch is not closed, so this is not yet a settled blindspot finding. ## Factuality profile of the covering outlets These are published factuality ratings of the outlets, not a verdict on whether this story or its claims are true. - veryLow: 1 - low: 2 - mixed: 2 - high: 1 - unknown: 1 ## Verification scope This page compares coverage and scores the source reporting. It is not a ClaimReview verdict on whether the underlying event or claim is true. ## Original reporting this was written from - [U-S-NEWS.COM](https://u-s-news.com/politics-hilton-releases-suggestive-new-ad-aimed-at-young-voters-as-he-trails-becerra-in-polls-the-beltway-report) — POLITICS: Hilton Releases Suggestive New Ad Aimed at Young Voters as He Trails Becerra in Polls – The Beltway Report - [Internewscast](https://internewscast.com/news/steve-hilton-releases-campaign-ad-teasing-same-sex-encounter) — Steve Hilton Releases Campaign Ad Teasing Same-Sex Encounter - [Politics, Policy, Political News](https://politicom.com.au/video-california-gubernatorial-candidate-steve-hilton-drops-hilarious-ad-about-girls-experimenting-with-voting-republican) — California Gubernatorial Candidate Steve Hilton Drops Hilarious Ad About Girls Experimenting… With Voting Republican - Politics, Policy, Political Views - [The Gateway Pundit](https://thegatewaypundit.com/2026/10/video-california-gubernatorial-candidate-steve-hilton-drops-hilarious) — California Gubernatorial Candidate Steve Hilton Drops Hilarious Ad About Girls Experimenting… With Voting Republican * The Gateway Pundit * by Jordan Conradson - [The Beltway Report](https://thebeltwayreport.com/2026/10/hilton-releases-suggestive-new-ad-aimed-at-young-voters-as-he-trails-becerra-in-polls) — Hilton Releases Suggestive New Ad Aimed at Young Voters as He Trails Becerra in Polls - [New York Post](https://nypost.com/2026/10/02/us-news/steve-hilton-drops-new-campaign-ad-teasing-lesbian-encounter) — Steve Hilton drops shocking new ad teasing lesbian encounter: ‘What if my dad finds out?’ - [Mediaite](https://mediaite.com/media/news/omfg-california-gop-gov-candidate-stuns-with-lesbian-fanfic-ad) — California GOP Gov Candidate Shocks With Lesbian Fanfic Ad: ‘Just Try It’ ## Questions **What is the new campaign ad from Steve Hilton?** Steve Hilton, a Republican candidate for California governor, released an advertisement titled “Just Try It, California.” The ad features two AI-generated young women and hints at a sexual encounter. It is part of a six-figure advertising campaign targeting younger voters. **Who is Steve Hilton targeting with his new ad?** Hilton's campaign stated the ad is an appeal to independent voters and Democrats. The advertising campaign itself is specifically targeting Gen Z and millennial voters. This strategy is being employed as Hilton trails his Democratic rival, Xavier Becerra, in recent polls. **How is Steve Hilton performing in the polls?** Recent polls indicate that Steve Hilton is trailing his Democratic rival, Xavier Becerra, by approximately 18 percentage points in the race for California governor. This context is provided as Hilton launches a new advertising campaign. --- MediaBias News — https://mediabias.news. Reproduced from https://mediabias.news/politics/steve-hilton-campaign-ad-hints-at-same-sex-encounter. 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