Woolworths reports $1.14bn profit, sales up 3.6%
Supermarket giant's full-year net profit increased 18.1 per cent, driven by food sales and collectables campaign.
AI-assisted coverage comparison, editor-supervised · How this was made
While collectables campaigns can act as a sales “amplification”, Woolworths will not increase their frequency, chief executive Amanda Bardwell said.Louie Douvis
Photograph: WA today (embedded from source)
What this story says
- Woolworths reported an 18.1 per cent increase in full-year net profit, reaching $1.14 billion.
- Group revenue rose by 3.6 per cent to $71.5 billion in the 2026 financial year.
- Food sales increased by 4.6 per cent to $53.9 billion, with a recent collectables campaign contributing an estimated 1.5 to 2 per cent to sales growth in July and August.
- The company invested $100 million in lowering prices over the financial year.
Who covered it
Percentages are shares of the 6 outlets carrying a published leaning rating. 2 of the 8 outlets we know ran this story carry no rating and are not counted in them. Coverage measured .
Trust
42/100
Craft
57/100
Hype
41/100
8 sources · methodology
Thin on the right so far
None of the 6 outlets with a published leaning rating that ran this story are rated right.
This story is still being watched, so it is a count and not yet a finding. Coverage keeps arriving for hours after an event, and a side that has published nothing this morning may publish by tonight. If it is still true when we stop checking, we will say so plainly.
Woolworths announced a full-year net profit of $1.14 billion for the 2026 financial year, an increase of 18.1 per cent compared to the prior year. The group's total revenue grew by 3.6 per cent, reaching $71.5 billion. Food sales within the company saw a 4.6 per cent rise, amounting to $53.9 billion.
In the first two months of the new financial year, July and August, Woolworths' food sales grew by 7.6 per cent. The company estimates that its Ooshies collectables promotion contributed between 1.5 and 2 per cent to this growth. Woolworths also reported investing $100 million in price reductions during the 2026 financial year. Online sales increased by 18.6 per cent.
Sales figures compared to Coles
Woolworths reported supermarket sales of $53.9 billion for the 2026 financial year, while rival Coles reported supermarket sales of $41.5 billion for the same period, a rise of 3.7 per cent. Woolworths' chief executive, Amanda Bardwell, stated that the company's sales momentum began before the introduction of the Ooshies promotion.
What the coverage left out
No right-rated outlet ran this story.
Still developing. We have re-checked which outlets are covering this 3 times, most recently on 26 Aug 2026, 03:00, and will add the sides that appear.
How other outlets pictured it
Which photograph to run is each newsroom’s own choice. The leaning beside a name is that outlet’s published rating, not a claim that the pictures divide along it. Every picture is shown from the outlet’s own server and links to the article it ran in.
Woolworths reports $1.14bn profit, sales up 3.6%
ABC Australia — embedded from source
How each side covered it
Our own reading of the reporting listed below, written from the outlets’ articles rather than quoted from them. The reasoning is set out on our methodology page.
Left
4 rated outlets
- Left-rated reports highlighted Woolworths' profit increase and the contribution of its Ooshies collectables campaign to sales growth. Several reports noted that Woolworths' food sales grew 7.6 per cent in July and August, with the Ooshies promotion estimated to account for 1.5 to 2 per cent of this. The full-year net profit of $1.14 billion, an 18.1 per cent increase, was also a key focus. Reports mentioned the company's investment of $100 million in lowering prices and the 4.6 per cent increase in Australian food sales to $53.85 billion. The performance of the discount department chain Big W, which returned to profitability, was also mentioned. Chief executive Amanda Bardwell's comments on value, convenience, and execution were included.
Centre
2 rated outlets
- Centre-rated reports focused on Woolworths' full-year financial results, including the net profit of $1.14 billion and group revenue of $71.5 billion. The growth in food sales to $53.9 billion was highlighted, alongside the comparison to rival Coles' sales figures. The Ooshies collectables campaign was mentioned as a factor boosting sales, with estimates suggesting it contributed 1.5 to 2 per cent to recent growth. The company's investment in lowering prices and the increase in online sales were also noted. Chief executive Amanda Bardwell's comments that the supermarket giant's rebound started before the collectables promotion were featured.
Right
0 rated outlets
No outlet rated right has run this story so far. We are still checking, and will say plainly if that does not change.
Questions about this coverage
- How did the left and right cover Woolworths reports $1.14bn profit, sales up 3.6%?
- Of the 6 outlets on this story carrying a published leaning rating, 67% are rated left, 33% are rated centre, 0% are rated right. Those percentages are shares of the rated outlets, not of every outlet that ran it, which was 8. The sections above set out what each side emphasised, in its own terms.
- Is Woolworths reports $1.14bn profit, sales up 3.6% left or right?
- Too few of the outlets on this story carry a published leaning rating to say. 6 of them do, and this site does not characterise a field under 12: at that size one newsroom filing moves the share by ten points. The percentages above are the count as it stands.
- Is the coverage of Woolworths reports $1.14bn profit, sales up 3.6% biased?
- Woolworths reports $1.14bn profit, sales up 3.6% is one event reported by 8 outlets, and this page does not rate the story as biased or unbiased. What it publishes is the spread: which outlets ran it, where named rating organisations place each of them on the spectrum, and what each side chose to lead with. A leaning rating describes an outlet's record over time, not this article, and the two should not be run together.
- Which side is not reporting Woolworths reports $1.14bn profit, sales up 3.6%?
- When we first saw this story, outlets rated right had barely covered it. Coverage accretes for hours after an event, so that is where to look rather than a verdict — the split above is the current count, and it is the one to read.
- Which outlets covered Woolworths reports $1.14bn profit, sales up 3.6%?
- 8 that we know of, every one of them listed further up this page with a link to its own report and to what we hold on the publisher. Nothing here is a summary of somebody else's summary: the outlets are named so the original reporting can be read.
- What was Woolworths' net profit for the 2026 financial year?
- Woolworths reported a full-year net profit of $1.14 billion for the 2026 financial year. This represents an 18.1 per cent increase compared to the previous year's financial results.
- How much did Woolworths' revenue grow?
- Woolworths group revenue grew by 3.6 per cent to $71.5 billion in the 2026 financial year. This growth was supported by a 4.6 per cent increase in food sales.
- Did the Ooshies promotion impact sales?
- Yes, the Ooshies collectables campaign is estimated to have contributed between 1.5 and 2 per cent to Woolworths' food sales growth in July and August. However, the company stated its rebound began before the promotion.
Read it at the source
8 outlets, grouped by the leaning a published rating gives them. Every headline links to the original; an underlined outlet name opens our profile of that publisher.
Left
4- Woolworths’ sales boosted by the Ooshies effect (opens Brisbane Times in a new tab)
Brisbane Times — is Brisbane Times biased? Our profile of this outlet
- Woolworths’ sales growth beats Coles (opens The Age in a new tab)
- Woolworths’ sales boosted by the Ooshies effect (opens Sydney Morning Herald in a new tab)
Sydney Morning Herald — is Sydney Morning Herald biased? Our profile of this outlet
- Kids' toy craze and Big W success help push Woolworths to $1.1b profit (opens ABC Australia in a new tab)
ABC Australia — is ABC Australia biased? Our profile of this outlet
Centre
2Right
0No outlet in this group ran the story.
Not rated
2- Woolworths' profits boosted by Ooshies sales jump (opens Business News in a new tab)
Business News — is Business News biased? Our profile of this outlet
- Woolworths' profits boosted by Ooshies sales jump (opens canberradaily.com.au in a new tab)
canberradaily.com.au — is canberradaily.com.au biased? Our profile of this outlet
How did this read?
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