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California proposes fines for influencers who hide paid political posts

A new bill would allow the state to penalise content creators and campaigns up to $5,000 per violation for undisclosed payments

AI-assisted coverage comparison, editor-supervised · How this was made

Published Updated
Shaka Smith, a vegan influencer who's politically an independent, poses for a portrait at his fast-food restaurant in Santa Monica, Calif., Thursday, Aug. 6, 2026. (AP Photo/Jae C. Hong)

What this story says

  • California and Texas have passed policies requiring influencers to disclose paid political content, but enforcement has been limited.
  • A proposed California bill would allow fines of up to $5,000 per violation for undisclosed paid political posts by influencers or campaigns.
  • Influencer Shaka Smith disclosed he was paid by Tom Steyer’s campaign in a 2022 video supporting the candidate for governor.
  • No federal disclosure rules exist, though legislation has been introduced in Congress and the Federal Election Commission is under pressure to act.

Who covered it

Left 46%(13)Centre 33%(9)Right 21%(6)

Percentages are shares of the 28 outlets carrying a published leaning rating. 4 of the 32 outlets we know ran this story carry no rating and are not counted in them. Coverage measured .

Trust

64/100

Craft

95/100

Hype

15/100

32 sources · methodology

Missing from the right

Only 6 of the 28 outlets with a published leaning rating that ran this story are rated right.

A reader who follows the right would not have seen this. We report the absence rather than explain it: outlets choose what to cover for many reasons, and we have no evidence about which one applies here.

California is considering legislation that would fine social media influencers and political campaigns up to $5,000 if they do not disclose when a post has been paid for. The state already requires such disclosures, but enforcement has relied on court orders, which can take months. The new bill, introduced by Democratic Assemblymember Marc Berman, would give the state’s Fair Political Practices Commission the power to impose fines directly.

The proposal follows a 2022 case involving Los Angeles-based influencer Shaka Smith, who posted a video endorsing Tom Steyer for governor. Smith disclosed in the video and its caption that he had been paid by Steyer’s campaign. Steyer, a billionaire who spent over $215 million of his own money on his unsuccessful gubernatorial bid, faced criticism for paying influencers, though other candidates in the race also used them.

Texas passed a similar rule in 2024, requiring content creators to include disclaimers when paid for political advertisements. New York is considering comparable legislation, while bills in Utah and Georgia failed in recent years. At the federal level, California Senator Adam Schiff introduced a bill last month, but it has not been voted on. Advocacy groups are also pressing the Federal Election Commission to create its own disclosure rules.

What the coverage left out

None of the right-rated digests mentioned the $215 million Tom Steyer spent on his 2022 gubernatorial campaign. The centre-rated digests also omitted this figure, except for the Washington Top News report, which carried the AP article in full. The left-rated digests and reports included the figure.

The right-rated digests did not mention the cases of Nicole “Snooki” Polizzi or the influencers paid to defend Ken Paxton. The centre-rated digests also left these out, except for the Washington Top News report. The left-rated digests and reports included both cases.

Coverage settled. We checked this 38 times and stopped on 14 Aug 2026, 04:30. The figures above are what it finished at.

How each side covered it

Our own reading of the reporting listed below, written from the outlets’ articles rather than quoted from them. The reasoning is set out on our methodology page.

Left

13 rated outlets

  • All ten left-rated outlets reported that California is considering fines for influencers who do not disclose paid political posts. Nine digests and one full report agree the proposed fines could reach $5,000 per violation. The Associated Press report adds that the bill would allow the Fair Political Practices Commission to bypass court orders to enforce disclosures.
  • The Associated Press led on the case of influencer Shaka Smith, who disclosed payment from Tom Steyer’s campaign in 2022. Six digests included Smith’s Instagram post and his statement that disclaimers should be standard. The AP report also quoted Democratic strategist Mike Nellis on the growing role of influencers in campaigns and cited examples of undisclosed payments in other races.
  • The AP report carried reactions from other influencers. Dustin Torreverde, who has not been paid for political posts, called the proposed fines an unfair burden on small creators. Adina Flores, a libertarian creator, supported penalties but warned about influencers taking payments without researching candidates. None of the digests mentioned these voices.

Centre

9 rated outlets

  • The nine centre-rated digests focused on the proposed fines and the role of influencers in political campaigns. Most led with the case of Shaka Smith and his disclosure, as well as the broader trend of campaigns paying smaller creators to reach niche audiences. The digests noted that California and Texas have passed disclosure policies, while other states are considering similar measures.
  • None of the centre-rated digests mentioned the specific figure of $215 million that Tom Steyer spent on his campaign, nor did they quote Mike Nellis or Dustin Torreverde. The Washington Top News report, which carried the AP article in full, included all these details.

Right

6 rated outlets

  • The seven right-rated digests all carried the Reflecting Pool case, not the California proposal. None mentioned fines for influencers or political ad disclosures.
  • Six digests led on House Democrat Jamie Raskin’s investigation into the Trump administration’s handling of the case. They reported Raskin’s letter to Jeanine Pirro and Doug Burgum, and his demand for communications.
  • Four digests stated prosecutors dropped a felony charge against Olympic canoeist David Hearn. Three added that the White House asked the Justice Department to consider a misdemeanour prosecution instead.
  • Two digests quoted Raskin calling the original charges “baseless” and the renovation “botched”. None of the digests included Hearn’s or the administration’s response.

Questions about this coverage

How did the left and right cover California proposes fines for influencers who hide paid political posts?
Of the 28 outlets on this story carrying a published leaning rating, 46% are rated left, 33% are rated centre, 21% are rated right. Those percentages are shares of the rated outlets, not of every outlet that ran it, which was 32. The sections above set out what each side emphasised, in its own terms.
Is California proposes fines for influencers who hide paid political posts left or right?
Neither side dominates it. Of the 28 rated outlets on this story, 46% are rated left, 33% are rated centre, 21% are rated right, and no side holds the 70% this site would want before calling a field one-sided. A story is not left or right in any case; the outlets that carried it are what carry ratings.
Is the coverage of California proposes fines for influencers who hide paid political posts biased?
California proposes fines for influencers who hide paid political posts is one event reported by 32 outlets, and this page does not rate the story as biased or unbiased. What it publishes is the spread: which outlets ran it, where named rating organisations place each of them on the spectrum, and what each side chose to lead with. A leaning rating describes an outlet's record over time, not this article, and the two should not be run together.
Which side is not reporting California proposes fines for influencers who hide paid political posts?
When we first saw this story, outlets rated right had barely covered it. Coverage accretes for hours after an event, so that is where to look rather than a verdict — the split above is the current count, and it is the one to read.
Which outlets covered California proposes fines for influencers who hide paid political posts?
32 that we know of, every one of them listed further up this page with a link to its own report and to what we hold on the publisher. Nothing here is a summary of somebody else's summary: the outlets are named so the original reporting can be read.
What is California proposing for influencers who post political content?
California is considering a bill that would fine influencers and political campaigns up to $5,000 per violation if they fail to disclose paid political posts. The state already requires disclosures, but enforcement has been slow, relying on court orders. The new bill would allow direct fines by the Fair Political Practices Commission.
How much did Tom Steyer spend on his 2022 gubernatorial campaign?
Tom Steyer spent more than $215 million of his own money on his unsuccessful bid for governor of California in 2022. The figure was reported by the Associated Press and included in left-rated outlets but omitted by most centre-rated and all right-rated digests.
Which states have passed rules requiring influencers to disclose paid political content?
California and Texas have passed policies requiring content creators to disclose if they were paid by a political campaign to post. California’s law, passed in 2023, is difficult to enforce, while Texas passed a similar rule in 2024. New York is considering comparable legislation.
What happens if an influencer does not disclose a paid political post?
Under California’s current law, the state’s campaign watchdog can seek a court order to compel disclosure, which can take months. The proposed bill would allow the Fair Political Practices Commission to fine influencers and campaigns up to $5,000 per violation without going to court.

Read it at the source

66 outlets, grouped by the leaning a published rating gives them. Every headline links to the original; an underlined outlet name opens our profile of that publisher.

Left

23
Show 15 more

Centre

28
Show 20 more

Right

8

Not rated

7

How did this read?

About the coverage, not about the story. We do not ask whether you agree with what happened — we have no honest use for that answer.

California bill targets influencers over hidden political posts | MediaBias News