California proposes fines for influencers who hide paid political posts
A new bill would allow the state to penalise content creators and campaigns up to $5,000 per violation for undisclosed payments
AI-assisted coverage comparison, editor-supervised · How this was made
Shaka Smith, a vegan influencer who's politically an independent, poses for a portrait at his fast-food restaurant in Santa Monica, Calif., Thursday, Aug. 6, 2026. (AP Photo/Jae C. Hong)
Photograph: Associated Press News (embedded from source)
What this story says
- California and Texas have passed policies requiring influencers to disclose paid political content, but enforcement has been limited.
- A proposed California bill would allow fines of up to $5,000 per violation for undisclosed paid political posts by influencers or campaigns.
- Influencer Shaka Smith disclosed he was paid by Tom Steyer’s campaign in a 2022 video supporting the candidate for governor.
- No federal disclosure rules exist, though legislation has been introduced in Congress and the Federal Election Commission is under pressure to act.
Who covered it
Percentages are shares of the 28 outlets carrying a published leaning rating. 4 of the 32 outlets we know ran this story carry no rating and are not counted in them. Coverage measured .
Trust
64/100
Craft
95/100
Hype
15/100
32 sources · methodology
Missing from the right
Only 6 of the 28 outlets with a published leaning rating that ran this story are rated right.
A reader who follows the right would not have seen this. We report the absence rather than explain it: outlets choose what to cover for many reasons, and we have no evidence about which one applies here.
California is considering legislation that would fine social media influencers and political campaigns up to $5,000 if they do not disclose when a post has been paid for. The state already requires such disclosures, but enforcement has relied on court orders, which can take months. The new bill, introduced by Democratic Assemblymember Marc Berman, would give the state’s Fair Political Practices Commission the power to impose fines directly.
The proposal follows a 2022 case involving Los Angeles-based influencer Shaka Smith, who posted a video endorsing Tom Steyer for governor. Smith disclosed in the video and its caption that he had been paid by Steyer’s campaign. Steyer, a billionaire who spent over $215 million of his own money on his unsuccessful gubernatorial bid, faced criticism for paying influencers, though other candidates in the race also used them.
Texas passed a similar rule in 2024, requiring content creators to include disclaimers when paid for political advertisements. New York is considering comparable legislation, while bills in Utah and Georgia failed in recent years. At the federal level, California Senator Adam Schiff introduced a bill last month, but it has not been voted on. Advocacy groups are also pressing the Federal Election Commission to create its own disclosure rules.
What the coverage left out
None of the right-rated digests mentioned the $215 million Tom Steyer spent on his 2022 gubernatorial campaign. The centre-rated digests also omitted this figure, except for the Washington Top News report, which carried the AP article in full. The left-rated digests and reports included the figure.
The right-rated digests did not mention the cases of Nicole “Snooki” Polizzi or the influencers paid to defend Ken Paxton. The centre-rated digests also left these out, except for the Washington Top News report. The left-rated digests and reports included both cases.
Coverage settled. We checked this 38 times and stopped on 14 Aug 2026, 04:30. The figures above are what it finished at.
How each side covered it
Our own reading of the reporting listed below, written from the outlets’ articles rather than quoted from them. The reasoning is set out on our methodology page.
Left
13 rated outlets
- All ten left-rated outlets reported that California is considering fines for influencers who do not disclose paid political posts. Nine digests and one full report agree the proposed fines could reach $5,000 per violation. The Associated Press report adds that the bill would allow the Fair Political Practices Commission to bypass court orders to enforce disclosures.
- The Associated Press led on the case of influencer Shaka Smith, who disclosed payment from Tom Steyer’s campaign in 2022. Six digests included Smith’s Instagram post and his statement that disclaimers should be standard. The AP report also quoted Democratic strategist Mike Nellis on the growing role of influencers in campaigns and cited examples of undisclosed payments in other races.
- The AP report carried reactions from other influencers. Dustin Torreverde, who has not been paid for political posts, called the proposed fines an unfair burden on small creators. Adina Flores, a libertarian creator, supported penalties but warned about influencers taking payments without researching candidates. None of the digests mentioned these voices.
Centre
9 rated outlets
- The nine centre-rated digests focused on the proposed fines and the role of influencers in political campaigns. Most led with the case of Shaka Smith and his disclosure, as well as the broader trend of campaigns paying smaller creators to reach niche audiences. The digests noted that California and Texas have passed disclosure policies, while other states are considering similar measures.
- None of the centre-rated digests mentioned the specific figure of $215 million that Tom Steyer spent on his campaign, nor did they quote Mike Nellis or Dustin Torreverde. The Washington Top News report, which carried the AP article in full, included all these details.
Right
6 rated outlets
- The seven right-rated digests all carried the Reflecting Pool case, not the California proposal. None mentioned fines for influencers or political ad disclosures.
- Six digests led on House Democrat Jamie Raskin’s investigation into the Trump administration’s handling of the case. They reported Raskin’s letter to Jeanine Pirro and Doug Burgum, and his demand for communications.
- Four digests stated prosecutors dropped a felony charge against Olympic canoeist David Hearn. Three added that the White House asked the Justice Department to consider a misdemeanour prosecution instead.
- Two digests quoted Raskin calling the original charges “baseless” and the renovation “botched”. None of the digests included Hearn’s or the administration’s response.
Questions about this coverage
- How did the left and right cover California proposes fines for influencers who hide paid political posts?
- Of the 28 outlets on this story carrying a published leaning rating, 46% are rated left, 33% are rated centre, 21% are rated right. Those percentages are shares of the rated outlets, not of every outlet that ran it, which was 32. The sections above set out what each side emphasised, in its own terms.
- Is California proposes fines for influencers who hide paid political posts left or right?
- Neither side dominates it. Of the 28 rated outlets on this story, 46% are rated left, 33% are rated centre, 21% are rated right, and no side holds the 70% this site would want before calling a field one-sided. A story is not left or right in any case; the outlets that carried it are what carry ratings.
- Is the coverage of California proposes fines for influencers who hide paid political posts biased?
- California proposes fines for influencers who hide paid political posts is one event reported by 32 outlets, and this page does not rate the story as biased or unbiased. What it publishes is the spread: which outlets ran it, where named rating organisations place each of them on the spectrum, and what each side chose to lead with. A leaning rating describes an outlet's record over time, not this article, and the two should not be run together.
- Which side is not reporting California proposes fines for influencers who hide paid political posts?
- When we first saw this story, outlets rated right had barely covered it. Coverage accretes for hours after an event, so that is where to look rather than a verdict — the split above is the current count, and it is the one to read.
- Which outlets covered California proposes fines for influencers who hide paid political posts?
- 32 that we know of, every one of them listed further up this page with a link to its own report and to what we hold on the publisher. Nothing here is a summary of somebody else's summary: the outlets are named so the original reporting can be read.
- What is California proposing for influencers who post political content?
- California is considering a bill that would fine influencers and political campaigns up to $5,000 per violation if they fail to disclose paid political posts. The state already requires disclosures, but enforcement has been slow, relying on court orders. The new bill would allow direct fines by the Fair Political Practices Commission.
- How much did Tom Steyer spend on his 2022 gubernatorial campaign?
- Tom Steyer spent more than $215 million of his own money on his unsuccessful bid for governor of California in 2022. The figure was reported by the Associated Press and included in left-rated outlets but omitted by most centre-rated and all right-rated digests.
- Which states have passed rules requiring influencers to disclose paid political content?
- California and Texas have passed policies requiring content creators to disclose if they were paid by a political campaign to post. California’s law, passed in 2023, is difficult to enforce, while Texas passed a similar rule in 2024. New York is considering comparable legislation.
- What happens if an influencer does not disclose a paid political post?
- Under California’s current law, the state’s campaign watchdog can seek a court order to compel disclosure, which can take months. The proposed bill would allow the Fair Political Practices Commission to fine influencers and campaigns up to $5,000 per violation without going to court.
Read it at the source
66 outlets, grouped by the leaning a published rating gives them. Every headline links to the original; an underlined outlet name opens our profile of that publisher.
Left
23- Doug Burgum’s Interior Department is slowly coming apart (opens The Week in a new tab)
- Judiciary Committee Dems Open Investigation Into DOJ’s Reflecting Pool Revenge Prosecutions (opens Techdirt in a new tab)
- 'It's so unbelievable': Lawyer floored as Trump DOJ seeks to revive case without evidence (opens Raw Story in a new tab)
- American Oversight Launches Investigation, Demands Records Preservation at Interior Department Following Allegations of Routine Document Destruction, Signal Use (opens American Oversight in a new tab)
American Oversight — is American Oversight biased? Our profile of this outlet
- Raskin, Democrats seek records in dropped Reflecting Pool case against ex-Olympian (opens Maryland Daily Record in a new tab)
Maryland Daily Record — is Maryland Daily Record biased? Our profile of this outlet
- 'Bogus Indictment?' Raskin Opens House Probe Into DOJ Reflecting Pool Prosecution (opens Common Dreams in a new tab)
Common Dreams — is Common Dreams biased? Our profile of this outlet
- House Democrats seek records in Trump administration’s failed prosecution in Reflecting Pool case. Follow live updates. - The Boston Globe (opens Boston Globe in a new tab)
Boston Globe — is Boston Globe biased? Our profile of this outlet
- House Democrats seek records in dropped Reflecting Pool case against ex-Olympian (opens The Washington Post in a new tab)
The Washington Post — is The Washington Post biased? Our profile of this outlet
Show 15 more
- Democrats Launch Pool Probe Into Pirro And Burgum (opens Joe.My.God. in a new tab)
Joe.My.God. — is Joe.My.God. biased? Our profile of this outlet
- Democrats Seek Documents From Failed Reflecting Pool Case Against Former Olympian (opens HuffPost in a new tab)
- Raskin launches probe into Trump administration’s attempted prosecution over Reflecting Pool damage (opens MS NOW in a new tab)
- Trump Demands New Reflecting Pool Lawsuit After First Ended in Failure (opens The New Republic in a new tab)
The New Republic — is The New Republic biased? Our profile of this outlet
- California may fine content creators who don't disclose they were paid to post about politics (opens Los Angeles Times in a new tab)
Los Angeles Times — is Los Angeles Times biased? Our profile of this outlet
- California Threatens $5,000 Fines to Influencers Hiding Political Payments (opens La Opinion in a new tab)
La Opinion — is La Opinion biased? Our profile of this outletOpinion
- California may fine content creators who don't disclose they were paid to post about politics (opens Courthouse News Service in a new tab)
Courthouse News Service — is Courthouse News Service biased? Our profile of this outlet
- California may fine content creators who don't disclose they were paid to post about politics (opens The Washington Post in a new tab)
The Washington Post
- California may fine content creators who don’t disclose they were paid to post about politics (opens The Seattle Times in a new tab)
The Seattle Times — is The Seattle Times biased? Our profile of this outlet
- California may fine content creators who don’t disclose they were paid to post about politics (opens The Toronto Star in a new tab)
The Toronto Star — is The Toronto Star biased? Our profile of this outlet
- California may fine content creators who don't disclose they were paid to post about politics (opens The Daily Star in a new tab)
The Daily Star — is The Daily Star biased? Our profile of this outlet
- California may fine content creators who don't disclose they were paid to post about politics (opens Richmond Register in a new tab)
Richmond Register — is Richmond Register biased? Our profile of this outlet
- California may fine content creators who don't disclose they were paid to post about politics (opens McAlester News-Capital in a new tab)
McAlester News-Capital — is McAlester News-Capital biased? Our profile of this outlet
- California may fine content creators who don't disclose they were paid to post about politics (opens Bangor Daily News in a new tab)
Bangor Daily News — is Bangor Daily News biased? Our profile of this outlet
- California may fine content creators who don't disclose they were paid to post about politics (opens Associated Press News in a new tab)
Associated Press News — is Associated Press News biased? Our profile of this outlet
Centre
28- Democrats begin probe into prosecution linked to Reflecting Pool (opens Washington Top News in a new tab)
Washington Top News — is Washington Top News biased? Our profile of this outlet
- Donald Trump dives back into Reflecting Pool rampage, considers new case against Olympian (opens Wonderwall.com in a new tab)
Wonderwall.com — is Wonderwall.com biased? Our profile of this outlet
- White House asked DOJ about new Reflecting Pool case against David Hearn (opens WCBI TV in a new tab)
- White House Asks Justice to Reopen Case of Attack on Reflective Pond (opens El Confidencial in a new tab)
El Confidencial — is El Confidencial biased? Our profile of this outlet
- White House asked DOJ about new Reflecting Pool case against David Hearn (opens CBS News in a new tab)
- Rep. Jamie Raskin launches investigation into flawed reflecting pool case (opens UPI in a new tab)
- Raskin launches probe into Pirro, Burgum after reversal on Reflecting Pool case (opens The Hill in a new tab)
- Democrats Seek Records in Dropped Reflecting Pool Case (opens Political Wire in a new tab)
Political Wire — is Political Wire biased? Our profile of this outlet
Show 20 more
- White House Seeking New Charges Against David Hearn After Dropped Reflecting Pool Vandalism Case, Report Says (opens Forbes in a new tab)
- California may fine content creators who don't disclose they were paid to post about politics (opens KPBS in a new tab)
- California may fine content creators who don't disclose they were paid to post about politics (opens abc10 News in a new tab)
abc10 News — is abc10 News biased? Our profile of this outlet
- California is cracking down on influencers who don't disclose they were paid to post about politics — and could levy a $5,000 fine per violation (opens Fortune in a new tab)
- California may fine content creators who don’t disclose they were paid to post about politics (opens Jamaica Gleaner in a new tab)
Jamaica Gleaner — is Jamaica Gleaner biased? Our profile of this outlet
- California may fine content creators who don't disclose they were paid to post about politics (opens City News in a new tab)
- California may fine content creators who don't disclose they were paid to post about politics (opens Winnipeg Free Press in a new tab)
Winnipeg Free Press — is Winnipeg Free Press biased? Our profile of this outlet
- California may fine content creators who don't disclose they were paid to post about politics (opens Wral News in a new tab)
- California may fine content creators who don't disclose they were paid to post about politics (opens Daily News-Record in a new tab)
Daily News-Record — is Daily News-Record biased? Our profile of this outlet
- California may fine content creators who don't disclose they were paid to post about politics (opens Yakima Herald-Republic in a new tab)
Yakima Herald-Republic — is Yakima Herald-Republic biased? Our profile of this outlet
- California may fine content creators who don't disclose they were paid to post about politics (opens KHQ Right Now in a new tab)
KHQ Right Now — is KHQ Right Now biased? Our profile of this outlet
- California may fine content creators who don't disclose they were paid to post about politics (opens KULR-TV in a new tab)
- California may fine content creators who don't disclose they were paid to post about politics (opens Houston Chronicle in a new tab)
Houston Chronicle — is Houston Chronicle biased? Our profile of this outlet
- California may fine content creators who don't disclose they were paid to post about politics (opens KSAT 12 in a new tab)
- California may fine content creators who don't disclose they were paid to post about politics (opens Times Union in a new tab)
Times Union — is Times Union biased? Our profile of this outlet
- California may fine content creators who don't disclose they were paid to post about politics (opens Click on Detroit in a new tab)
Click on Detroit — is Click on Detroit biased? Our profile of this outlet
- California may fine content creators who don't disclose they were paid to post about politics (opens WKMG in a new tab)
- California may fine content creators who don't disclose they were paid to post about politics (opens Action News Now in a new tab)
Action News Now — is Action News Now biased? Our profile of this outlet
- California may fine content creators who don't disclose they were paid to post about politics (opens Santa New Mexican in a new tab)
Santa New Mexican — is Santa New Mexican biased? Our profile of this outlet
- California may fine content creators who don’t disclose they were paid to post about politics (opens Washington Top News in a new tab)
Washington Top News
Right
8- House Dems Accuse Trump of a ‘Cover-Up’ Regarding the ‘Botched’ Renovation of Lincoln Reflecting Pool (opens ussanews.com in a new tab)
ussanews.com — is ussanews.com biased? Our profile of this outlet
- Raskin: There Is a 'Structural and Systemic Crisis' at DOJ (opens Breitbart in a new tab)
Breitbart — is Breitbart biased? Our profile of this outletOpinion
- White House asks DOJ to consider new prosecution in Reflecting Pool case (opens WVII / Fox Bangor in a new tab)
WVII / Fox Bangor — is WVII / Fox Bangor biased? Our profile of this outlet
- White House asks DOJ to consider new prosecution in Reflecting Pool case (opens Fox News in a new tab)
- Raskin Demands Answers From Justice, Interior After Reflecting Pool Reversal (opens The Epoch Times in a new tab)
The Epoch Times — is The Epoch Times biased? Our profile of this outlet
- House Judiciary Democrats launch probe into Pirro, Burgum over Reflecting Pool case (opens Just the News in a new tab)
Just the News — is Just the News biased? Our profile of this outlet
- Paid to persuade? California may fine influencers who hide political campaign payments (opens Times of India in a new tab)
Times of India — is Times of India biased? Our profile of this outlet
- California may fine content creators who don’t disclose they were paid to post about politics (opens Washington Times in a new tab)
Washington Times — is Washington Times biased? Our profile of this outlet
Not rated
7- News: The White House Is Seeking New Charges in the "Reflecting Pool" Case. (opens 大纪元 Epoch Times in a new tab)
大纪元 Epoch Times — is 大纪元 Epoch Times biased? Our profile of this outlet
- Trump's Reflecting Pool Cover-Up Totally Backfires (opens The Daily in a new tab)
The Daily — is The Daily biased? Our profile of this outletOpinion
- 'EVERY citizen should be worried': Trump TARGETS innocent man to dodge Reflecting Pool fiasco blame (opens BizToc in a new tab)
BizToc — is BizToc biased? Our profile of this outletOpinion
- LegalEagle — Trump's Reflecting Pool Prosecutions Collapse In Court (opens nebula.tv in a new tab)
- Political Ad Disclosure: CA Bill Could Reach NY Creators (opens Utica Phoenix in a new tab)
Utica Phoenix — is Utica Phoenix biased? Our profile of this outlet
- Assemblymember Berman Pushes for Direct Penalties on Hidden Political Endorsements (opens digitalchew.com in a new tab)
digitalchew.com — is digitalchew.com biased? Our profile of this outlet
- US: Why Has California Tightened Its Grip on Content Creators? Paying for Political Posts Could Lead to Fines. (opens Amar Ujala in a new tab)
Amar Ujala — is Amar Ujala biased? Our profile of this outlet
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