New Brunswick to favour Canadian goods over US imports
Province announces measures to support local businesses impacted by US tariffs.
AI-assisted coverage comparison, editor-supervised · How this was made

New Brunswick Premier Susan Holt is pictured on Sept. 10, 2026. (CTV Atlantic / Anna Mandin)
Photograph: CTV News (embedded from source)
What this story says
- New Brunswick Premier Susan Holt announced measures to support businesses impacted by US tariffs.
- Public institutions in the province will be directed to stop buying US products if Canadian alternatives are available.
- The total value of New Brunswick exports affected by the tariffs is approximately $115.1 million.
- The province is expanding programmes to help businesses diversify into new markets, including trade missions.
Who covered it
Percentages are shares of the 27 outlets carrying a published leaning rating. 3 of the 30 outlets we know ran this story carry no rating and are not counted in them. Coverage measured .
Trust
42/100
Craft
61/100
Hype
41/100
30 sources · methodology
Thin on the right so far
Only 2 of the 27 outlets with a published leaning rating that ran this story are rated right.
This story is still being watched, so it is a count and not yet a finding. Coverage keeps arriving for hours after an event, and a side that has published nothing this morning may publish by tonight. If it is still true when we stop checking, we will say so plainly.
New Brunswick Premier Susan Holt announced new measures on Thursday to support local businesses affected by United States tariffs. The province will direct public institutions to cease purchasing US products when Canadian substitutes are available. These actions are intended to support local businesses, jobs, and products amidst ongoing trade tensions.
The total value of New Brunswick exports affected by the tariffs is approximately $115.1 million, which represents 0.7% of the province's total exports. The value of US contracts for New Brunswick companies has decreased from $34.4 million to $16.4 million for the 2025-26 fiscal year. In response, the province is expanding programmes to help businesses diversify into new markets. This includes upcoming trade missions to South Korea and Cambodia, and increased trade promotion efforts in Europe and Asia.
Coverage comparison
What the coverage left out
None of the right-rated digests mention the specific figure of $115.1 million for the total New Brunswick export value affected by the tariffs. The full report from CTV News stated this figure, along with the detail that it represents 0.7% of the province's total exports.
Still developing. We have re-checked which outlets are covering this 1 time, most recently on 10 Sept 2026, 18:30, and will add the sides that appear.
How each side covered it
Our own reading of the reporting listed below, written from the outlets’ articles rather than quoted from them. The reasoning is set out on our methodology page.
Left
17 rated outlets
- Fifteen left-rated reports led on New Brunswick Premier Susan Holt directing public institutions to stop buying American products when Canadian substitutes are available. These reports stated that the move was in response to the latest round of US tariffs. The digests noted that the province is expanding programmes to help businesses diversify into new markets.
Centre
8 rated outlets
- Nine centre-rated reports focused on New Brunswick Premier Susan Holt's directive for the province's public sector to stop buying American products when Canadian substitutes are available. These reports indicated the decision was a response to recent US tariffs. The digests also mentioned the province's efforts to help businesses diversify into new markets.
Right
2 rated outlets
- Two right-rated reports highlighted that the New Brunswick government announced measures to support businesses affected by the trade war. One digest stated that the government would ban the acquisition of US goods and services for public contracts. Another digest mentioned the government's intention to further ban procurement from US companies and offer new financial supports to businesses.
Questions about this coverage
- How did the left and right cover New Brunswick to favour Canadian goods over US imports?
- Of the 27 outlets on this story carrying a published leaning rating, 63% are rated left, 30% are rated centre, 7% are rated right. Those percentages are shares of the rated outlets, not of every outlet that ran it, which was 30. The sections above set out what each side emphasised, in its own terms.
- Is New Brunswick to favour Canadian goods over US imports left or right?
- Neither side dominates it. Of the 27 rated outlets on this story, 63% are rated left, 30% are rated centre, 7% are rated right, and no side holds the 70% this site would want before calling a field one-sided. A story is not left or right in any case; the outlets that carried it are what carry ratings.
- Is the coverage of New Brunswick to favour Canadian goods over US imports biased?
- New Brunswick to favour Canadian goods over US imports is one event reported by 30 outlets, and this page does not rate the story as biased or unbiased. What it publishes is the spread: which outlets ran it, where named rating organisations place each of them on the spectrum, and what each side chose to lead with. A leaning rating describes an outlet's record over time, not this article, and the two should not be run together.
- Which side is not reporting New Brunswick to favour Canadian goods over US imports?
- When we first saw this story, outlets rated right had barely covered it. Coverage accretes for hours after an event, so that is where to look rather than a verdict — the split above is the current count, and it is the one to read.
- Which outlets covered New Brunswick to favour Canadian goods over US imports?
- 30 that we know of, every one of them listed further up this page with a link to its own report and to what we hold on the publisher. Nothing here is a summary of somebody else's summary: the outlets are named so the original reporting can be read.
- What measures has New Brunswick announced to counter US tariffs?
- New Brunswick Premier Susan Holt announced that public institutions will stop buying US products when Canadian substitutes are available. The province is also expanding programmes to help businesses diversify into new markets and is providing financial support to affected companies.
- What is the financial impact of the US tariffs on New Brunswick?
- The total value of New Brunswick exports affected by the tariffs is approximately $115.1 million, representing 0.7% of the province's total exports. The value of US contracts for New Brunswick companies has decreased from $34.4 million to $16.4 million for the 2025-26 fiscal year.
- What new markets is New Brunswick exploring?
- New Brunswick is expanding programmes to help businesses diversify into new markets. This includes upcoming trade missions to South Korea and Cambodia, and increased trade promotion efforts in Europe and Asia.
Read it at the source
30 outlets, grouped by the leaning a published rating gives them. Every headline links to the original; an underlined outlet name opens our profile of that publisher.
Left
17- N.B. premier directing public institutions to stop buying American amid trade war (opens Coast Reporter in a new tab)
Coast Reporter — is Coast Reporter biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens The Lethbridge Herald in a new tab)
The Lethbridge Herald — is The Lethbridge Herald biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens flamboroughtoday.com in a new tab)
flamboroughtoday.com — is flamboroughtoday.com biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens thealbertan.com in a new tab)
thealbertan.com — is thealbertan.com biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens Timmins Today in a new tab)
Timmins Today — is Timmins Today biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens Guelph Today in a new tab)
Guelph Today — is Guelph Today biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens Bay Today in a new tab)
- N.B. premier directing public institutions to stop buying American amid trade war (opens Sudbury in a new tab)
Show 9 more
- N.B. premier directing public institutions to stop buying American amid trade war (opens Bowen Island Undercurrent in a new tab)
Bowen Island Undercurrent — is Bowen Island Undercurrent biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens Thorold Today in a new tab)
Thorold Today — is Thorold Today biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens Collingwood Today in a new tab)
Collingwood Today — is Collingwood Today biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens Orillia Matters in a new tab)
Orillia Matters — is Orillia Matters biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens SooToday.com in a new tab)
SooToday.com — is SooToday.com biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens Rocky Mountain Outlook in a new tab)
Rocky Mountain Outlook — is Rocky Mountain Outlook biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens The Toronto Star in a new tab)
The Toronto Star — is The Toronto Star biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens The Record in a new tab)
The Record — is The Record biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens The Hamilton Spectator in a new tab)
The Hamilton Spectator — is The Hamilton Spectator biased? Our profile of this outlet
Centre
8- N.B. premier directing public institutions to stop buying American amid trade war (opens Narcity in a new tab)
- N.B. premier directing public institutions to stop buying American amid trade war (opens Ckpg Today in a new tab)
Ckpg Today — is Ckpg Today biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens Medicine Hat News in a new tab)
Medicine Hat News — is Medicine Hat News biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens CFJC Today Kamloops in a new tab)
CFJC Today Kamloops — is CFJC Today Kamloops biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens meadowlakeNOW in a new tab)
meadowlakeNOW — is meadowlakeNOW biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens Battlefords NOW in a new tab)
Battlefords NOW — is Battlefords NOW biased? Our profile of this outlet
- N.B. announces new measures to battle impact of tariffs imposed by the United States (opens CTV News in a new tab)
- N.B. premier directing public institutions to stop buying American amid trade war (opens Winnipeg Free Press in a new tab)
Winnipeg Free Press — is Winnipeg Free Press biased? Our profile of this outlet
Right
2- Commercial War: New Brunswick Bans the Acquisition of U.S. Goods and Services for Lucrative Public Contracts (opens Le Journal de Montreal in a new tab)
Le Journal de Montreal — is Le Journal de Montreal biased? Our profile of this outlet
- BREAKING: New Brunswick unveils next steps in trade war (opens Telegraph-Journal in a new tab)
Telegraph-Journal — is Telegraph-Journal biased? Our profile of this outlet
Not rated
3- Holt Orders Public Institutions to Stop Buying U.S. Products (opens Acadie Nouvelle in a new tab)
Acadie Nouvelle — is Acadie Nouvelle biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens Western Investor in a new tab)
Western Investor — is Western Investor biased? Our profile of this outlet
- N.B. premier directing public institutions to stop buying American amid trade war (opens Loonie Politics in a new tab)
Loonie Politics — is Loonie Politics biased? Our profile of this outlet
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