Skip to the story
All StoriesPoliticsConflict & SecurityBusiness & EconomyScience & TechHealthClimateMedia
All stories
Business & Economy483 outlets ran this4 min read

Apple Launches Foldable iPhone Duo, iPhone 18 Series

New CEO John Ternus unveils first foldable phone alongside updated Pro models at 'Surprise and Shine' event.

AI-assisted coverage comparison, editor-supervised · How this was made

Published
Apple Launches Foldable iPhone Duo, iPhone 18 Series

What this story says

  • Apple unveiled its first foldable smartphone, the iPhone Duo, at its 'Surprise and Shine' event.
  • The iPhone Duo is priced from $1999, while the iPhone 18 Pro starts at $1199 and the Pro Max at $1299.
  • This is the first major product launch for Apple's new CEO, John Ternus.
  • The iPhone Duo is described as Apple's thinnest iPhone ever when unfolded.

Who covered it

Left 37%(71)Centre 31%(60)Right 32%(61)

Percentages are shares of the 192 outlets carrying a published leaning rating. 291 of the 483 outlets we know ran this story carry no rating and are not counted in them. Coverage measured .

Trust

42/100

Craft

57/100

Hype

41/100

483 sources · methodology

Apple launched its first foldable smartphone, the iPhone Duo, at its 'Surprise and Shine' event held at Apple Park in Cupertino, California. The company also introduced the iPhone 18 Pro and iPhone 18 Pro Max. This event marks the first significant product introduction under new CEO John Ternus, who took over from Tim Cook earlier in September.

The iPhone Duo is Apple's thinnest iPhone when unfolded, according to the company. John Ternus stated that other foldable phones feel like two devices joined together, and are ill-suited for media consumption. He added that Apple aimed for a device with a large display that feels as natural and intuitive as an iPad. The iPhone Duo is priced from $1999. The iPhone 18 Pro starts at $1199 and the iPhone 18 Pro Max begins at $1299.

Disagreement on iPhone Duo's size description

While Hindustan Times reported that the iPhone Duo is priced from $2,000, The Korea Times and Deia described the device as being similar in size to a passport. Gadgetpilipinas.net stated it folds to a passport-sized 5.4-inch screen and opens to a 7.6-inch display. Emirates24|7 and Inquirer did not mention the iPhone Duo in their reports, focusing instead on the iPhone 18 Pro and Pro Max.

Omissions

None of the right-rated digests mention the specific pricing of the iPhone 18 Pro or Pro Max. None of the centre-rated digests mention the iPhone 18 Pro or Pro Max pricing. None of the left-rated digests mention the iPhone 18 Pro or Pro Max pricing.

Tags:#Apple#iPhoneDuo#iPhone18Pro#FoldablePhone#JohnTernus

Still developing. We have re-checked which outlets are covering this 2 times, most recently on 9 Sept 2026, 19:45, and will add the sides that appear.

How other outlets pictured it

Which photograph to run is each newsroom’s own choice. The leaning beside a name is that outlet’s published rating, not a claim that the pictures divide along it. Every picture is shown from the outlet’s own server and links to the article it ran in.

Apple Launches Foldable iPhone Duo, iPhone 18 Series
CTV NewsCentre
Apple Launches Foldable iPhone Duo, iPhone 18 Series
20 MinutesLeft

How each side covered it

Our own reading of the reporting listed below, written from the outlets’ articles rather than quoted from them. The reasoning is set out on our methodology page.

Left

71 rated outlets

  • Left-rated reports highlighted the launch of the iPhone Duo as Apple's entry into the foldable market. The Age, Brisbane Times, and The Korea Times noted that new CEO John Ternus described the Duo as having the "largest display ever on an iPhone, yet fits into your pocket." Hindustan Times, in its full report, detailed the pricing of the iPhone Duo starting at $1999 and in India at ₹299900, alongside the iPhone 18 Pro and Pro Max prices. News.ro reported that the new iPhone 18 Pro and Pro Max cost $100 more than the previous generation. Indian Express suggested that Apple's entry into foldables could boost a plateauing market, but the iPhone Duo would need to overcome challenges related to price, durability, and usability.

Centre

60 rated outlets

  • Centre-rated reports focused on the introduction of the iPhone Duo as Apple's first foldable phone. Hindustan Times, in its full report, provided pricing details for the iPhone Duo ($1999 onwards) and the iPhone 18 Pro ($1199) and Pro Max ($1299). Tech Radar noted that the new iPhone Duo supports the Apple Pencil, questioning if Steve Jobs would have approved. WA Today and Brisbane Times quoted new CEO John Ternus saying the Duo has the "largest display ever on an iPhone, yet fits into your pocket." Volksfreund.de reported that market researchers believe the new foldable iPhone will quickly take the lead, despite Apple entering the market years after competitors. Cedarnews.net stated the iPhone Duo is one of the company’s biggest smartphone design changes in years.

Right

61 rated outlets

  • Right-rated reports announced Apple's launch of the iPhone Duo, its first foldable phone. VINnews and Berlingske.dk mentioned that new Apple CEO John Ternus unveiled the device. Fox Business reported on the unveiling of the "foldable iPhone Ultra" alongside the iPhone 18 and 18 Pro. GB News highlighted that the iPhone 18 Pro and iPhone 18 Pro Max promise "the longest battery life in iPhone history." India TV News stated that the first foldable iPhone, reportedly called the iPhone Ultra, was the highlight of the event, alongside the iPhone 18 Pro and Pro Max, AirPods 5, and Apple Watch Series 12.

Questions about this coverage

How did the left and right cover Apple Launches Foldable iPhone Duo, iPhone 18 Series?
Of the 192 outlets on this story carrying a published leaning rating, 37% are rated left, 31% are rated centre, 32% are rated right. Those percentages are shares of the rated outlets, not of every outlet that ran it, which was 483. The sections above set out what each side emphasised, in its own terms.
Is Apple Launches Foldable iPhone Duo, iPhone 18 Series left or right?
Neither side dominates it. Of the 192 rated outlets on this story, 37% are rated left, 31% are rated centre, 32% are rated right, and no side holds the 70% this site would want before calling a field one-sided. A story is not left or right in any case; the outlets that carried it are what carry ratings.
Is the coverage of Apple Launches Foldable iPhone Duo, iPhone 18 Series biased?
Apple Launches Foldable iPhone Duo, iPhone 18 Series is one event reported by 483 outlets, and this page does not rate the story as biased or unbiased. What it publishes is the spread: which outlets ran it, where named rating organisations place each of them on the spectrum, and what each side chose to lead with. A leaning rating describes an outlet's record over time, not this article, and the two should not be run together.
Which outlets covered Apple Launches Foldable iPhone Duo, iPhone 18 Series?
483 that we know of, every one of them listed further up this page with a link to its own report and to what we hold on the publisher. Nothing here is a summary of somebody else's summary: the outlets are named so the original reporting can be read.
What new iPhones did Apple launch?
Apple launched the iPhone Duo, its first foldable smartphone, alongside the iPhone 18 Pro and iPhone 18 Pro Max at its 'Surprise and Shine' event. The iPhone Duo is described as Apple's thinnest iPhone ever when unfolded.
How much does the new iPhone Duo cost?
The iPhone Duo is priced from $1999. In India, the pricing starts at ₹299900. The iPhone 18 Pro starts at $1199 and the iPhone 18 Pro Max starts at $1299.
Who is the new CEO of Apple and what was his first major launch?
John Ternus is the new CEO of Apple. The launch of the iPhone Duo, iPhone 18 Pro, and iPhone 18 Pro Max at the 'Surprise and Shine' event marks his first major product introduction since taking over from Tim Cook.

Read it at the source

484 outlets, grouped by the leaning a published rating gives them. Every headline links to the original; an underlined outlet name opens our profile of that publisher.

Left

71
Show 63 more

Centre

60
Show 52 more

Right

61
Show 53 more

Not rated

292
Show 284 more

How did this read?

About the coverage, not about the story. We do not ask whether you agree with what happened — we have no honest use for that answer.

More in Business & Economy

All Business & Economy →
The Can-Am Spyder is assembled at BRP Inc. manufacturing facilities in Valcourt, Que. It is one of two vehicles that will be excluded from the U.S. market. (Christinne Muschi/The Canadian Press)2 min readUS trade restrictions to block Quebec-made BRP vehiclesRead storyGlass of cold beer on a patio table with a blurry background of people and city2 min readSapporo Breweries plans to shift non‑alcoholic beer production from Canada to the US in 2027Read storyCanada's reciprocal tariffs take effect with limited consumer impact3 min readCanada's reciprocal tariffs take effect with limited consumer impactRead story

Elsewhere on the site

Apple CEO John Ternus posts video hinting at iPhone 18 Pro camera featureScience & Tech•2 min readApple CEO John Ternus posts video hinting at iPhone 18 Pro camera featureYemen's Houthis aided Iraqi militias in Saudi oil facility attacks, officials sayConflict & Security•4 min readYemen's Houthis aided Iraqi militias in Saudi oil facility attacks, officials sayFormer Nicaraguan paramilitary faces deportation from USPolitics•4 min readFormer Nicaraguan paramilitary faces deportation from US
Apple iPhone Duo launch | MediaBias News