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Apple CEO John Ternus posts video hinting at iPhone 18 Pro camera feature

A mysterious video posted by Apple's CEO may be teasing a variable aperture camera for the upcoming iPhone 18 Pro.

AI-assisted coverage comparison, editor-supervised · How this was made

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Apple CEO John Ternus posts video hinting at iPhone 18 Pro camera feature

What this story says

  • Apple CEO John Ternus posted a mysterious video on X (formerly Twitter) ahead of an expected product launch event.
  • The video may be teasing a variable aperture camera feature for the upcoming iPhone 18 Pro.
  • Apple is expected to announce new iPhones and Apple Watch models at the event.
  • Reports also mention the potential unveiling of a foldable iPhone.

Who covered it

Left 33%(49)Centre 32%(49)Right 35%(52)

Percentages are shares of the 150 outlets carrying a published leaning rating. 175 of the 325 outlets we know ran this story carry no rating and are not counted in them. Coverage measured .

Trust

42/100

Craft

57/100

Hype

65/100

325 sources · methodology

Apple CEO John Ternus posted a cryptic video on X, formerly Twitter, on 9 September 2026. The video, shared ahead of an expected company event, may be teasing a new camera feature for the iPhone 18 Pro. The company is anticipated to unveil new iPhones and Apple Watch models at this event.

Disagreement on foldable iPhone reports

The Record digest stated that a foldable iPhone is expected to be included in the latest generation of iPhones being unveiled. TechXplore digest reported that a long-rumored foldable iPhone is expected to be among the devices Apple will unveil.

What the coverage left out

None of the reports below mention the specific date of the Apple event, only that it is expected to happen soon or on Wednesday. The specific details of the "Surprise and shine" event mentioned by 9to5Mac are not elaborated on in the other reports.

Still developing. We have re-checked which outlets are covering this 1 time, most recently on 9 Sept 2026, 19:30, and will add the sides that appear.

How each side covered it

Our own reading of the reporting listed below, written from the outlets’ articles rather than quoted from them. The reasoning is set out on our methodology page.

Left

49 rated outlets

  • The Record digest led on the new Apple CEO unveiling the latest iPhone lineup. It reported that Apple is unveiling its latest generation of iPhones, expected to include a foldable version, at an event headlined by new CEO John Ternus.

Centre

49 rated outlets

  • 9to5Mac's full report and TechXplore's digest both focused on the mysterious video posted by Apple CEO John Ternus. 9to5Mac reported that Ternus posted a video teasing what may be the iPhone 18 Pro's new camera feature, specifically a variable aperture. TechXplore's digest mentioned the new Apple CEO facing his first test with a foldable iPhone launch, and that Apple is expected to unveil a slew of new and updated devices, including a long-rumored foldable iPhone.

Right

52 rated outlets

  • Right-rated outlets led on Apple's first foldable iPhone and the debut of new CEO John Ternus. Twelve digests reported that Apple presented new iPhones on Wednesday, including a folding model. They also noted this was the first event under Ternus, who replaced Tim Cook.
  • Digests from EL ESPAÑOL and Globo mentioned the iPhone 18 Pro and Pro Max. EL ESPAÑOL also stated the event would include a boost to Siri AI capacity. Free Malaysia Today News suggested the foldable device posed a test for the company.
  • None of the right-rated digests mentioned a specific camera feature. The digests did not include direct quotes or details about the iPhone 18 Pro's camera capabilities.

Questions about this coverage

How did the left and right cover Apple CEO John Ternus posts video hinting at iPhone 18 Pro camera…?
Of the 150 outlets on this story carrying a published leaning rating, 33% are rated left, 32% are rated centre, 35% are rated right. Those percentages are shares of the rated outlets, not of every outlet that ran it, which was 325. The sections above set out what each side emphasised, in its own terms.
Is Apple CEO John Ternus posts video hinting at iPhone 18 Pro camera… left or right?
Neither side dominates it. Of the 150 rated outlets on this story, 33% are rated left, 32% are rated centre, 35% are rated right, and no side holds the 70% this site would want before calling a field one-sided. A story is not left or right in any case; the outlets that carried it are what carry ratings.
Is the coverage of Apple CEO John Ternus posts video hinting at iPhone 18 Pro camera… biased?
Apple CEO John Ternus posts video hinting at iPhone 18 Pro camera feature is one event reported by 325 outlets, and this page does not rate the story as biased or unbiased. What it publishes is the spread: which outlets ran it, where named rating organisations place each of them on the spectrum, and what each side chose to lead with. A leaning rating describes an outlet's record over time, not this article, and the two should not be run together.
Which outlets covered Apple CEO John Ternus posts video hinting at iPhone 18 Pro camera…?
325 that we know of, every one of them listed further up this page with a link to its own report and to what we hold on the publisher. Nothing here is a summary of somebody else's summary: the outlets are named so the original reporting can be read.
What did Apple CEO John Ternus post ahead of the iPhone 18 Pro unveiling?
Apple CEO John Ternus posted a mysterious video on X (formerly Twitter). The video may be teasing a new variable aperture camera feature for the upcoming iPhone 18 Pro, which is expected to be unveiled at an upcoming Apple event.
What is a variable aperture camera feature?
A variable aperture camera feature is expected to allow users to manually adjust the iPhone's camera aperture. This adjustment would enable users to control the amount of light entering the camera based on the specific needs of the moment.
What other devices is Apple expected to unveil?
Alongside new iPhone models, Apple is also expected to unveil new Apple Watch models. Some reports also suggest that a long-rumored foldable iPhone may be among the devices announced at the upcoming event.

Read it at the source

325 outlets, grouped by the leaning a published rating gives them. Every headline links to the original; an underlined outlet name opens our profile of that publisher.

Left

49
Show 41 more

Centre

49
Show 41 more

Right

52
Show 44 more

Not rated

175
Show 167 more

How did this read?

About the coverage, not about the story. We do not ask whether you agree with what happened — we have no honest use for that answer.

John Ternus iPhone 18 Pro | MediaBias News